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How to Save and Download TikTok Ads (Updated for 2024)
Discover how to download ads from the TikTok Ad Library and Creative Centre. Get inspired by top-performing ads to enhance your marketing strategy.
TikTok is a powerful platform for businesses, accounting for 2.2% of global digital ad spend in 2024, with projections to rise to 3% by 2025. As competition grows, staying updated on the latest trends and techniques for successful ads is crucial.
One effective strategy for creating highly engaging TikTok ads is to learn from your competitors. The TikTok Ad Library and TikTok Creative Centre provide access to top-performing ads, allowing users to filter, view, and interact with them. However, you can't download these ads directly from the platform.
We've put together a step-by-step guide on how to save and download TikTok ads from the Ad Library and Creative Centre.
Key Highlights
- Limitations on TikTok: While you can filter, search, and interact with TikTok ads, you cannot download or share them directly from the TikTok Ad Library and TikTok Creative Centre.
- MagicBrief Chrome Extension: To save and download TikTok ads, you can use the MagicBrief Chrome extension.
- Enhanced Research and Analysis: MagicBrief allows you to download an ad's image, video, and script, enhancing your competitor research and analysis process.
- Organize Saved Ads: After saving ads, you can organize them into separate files based on your criteria, such as industry, format, and brand.
- Collaboration Tools: MagicBrief's collaboration tools enable users to share saved ads, boards, and storyboards with team members for efficient ideation and brainstorming.
- Save TikTok Videos: Save and download TikTok videos in addition to ads for more comprehensive content inspiration.
Download TikTok Ads from the Ad Library
Step One: Head to the Ad Library and Filter Ads You Want to Save
First, you'll want to find ads that catch your eye.
Head to the Tiktok Ad Library, or Commercial Content Library and type keywords or brands most relevant to your industry or niche into the search bar. As it's filters are somewhat limited, you'll need to manually search and filter the ads yourself.
To get a broader range of ads, type in an industry-relevant keyword instead of a specific brand. For example, if you're in the beauty industry, type in "beauty" or "makeup."
Step Two: Install the MagicBrief Extension on Chrome
Next, you'll need to install MagicBrief's Chrome extension. This allows you to save all TikTok ads you see on the Ad Library in one click:
After creating your MagicBrief account, all saved ads, including ads saved from the Facebook Ad Library, will be stored for easy access and analysis. If you're running multiple ad campaigns or have multiple brands, these can then be organized into category folders.
Step Three: Save the TikTok Ads to Your MagicBrief Account
On your TikTok Ad Library's search results page, you'll see a blue "Save Ad" button next to every ad. Simply click on it, and the ad will be automatically saved to your account.
Wait until the green "Saved" confirmation appears, and repeat this process for all ads you wish to save.
Step Four: Download TikTok Video Ads
Now its time to acess and download your TikTok ads.
Start by logging into your MagicBrief account, and select the 'My Ads' tab. This folder contains all ads saved from the Ad Library, which can be filtered by industry, brand, tags, ad score, and other unique filters.
From here, click on the ad and click on "Download" in the right-hand corner. This will automatically download the ad to your device for future reference. You can also download the video’s script and see the thumbnail in high-resolution.
Download TikTok Video Ads from The TikTok Creative Centre
Unlike the TikTok Ad Library, you can save video ads from the TikTok Creative Centre without installing any extensions. However, these are only added to the inbuilt 'Collections' feature within the platform. Saved ads also cannot be downloaded onto your computer.
The process of saving ads from the Creative Centre is identical to the Ad Library. Simply click on the blue "Save Ad" button next to any ad, and it will be added to your MagicBrief media library. With that being said, here's a quick rundown on how to download ads from the TikTok Creative Centre.
Just note that you'll need to download the MagicBrief Chrome extension, and sign up for a MagicBrief account to do so.
Once you have both, just follow these steps:
Step One: Find TikTok Video Ads You Wish to Save
First, go to the TikTok Creative Centre and click on 'Top Ads Dashboard' under the 'Inspiration' tab.
You can then search ads by filtering them by country, objective, ad format, and even the percentage of likes. Utilise these filters to find ads that most align with your campaign goals and target audience.
To learn how to use the TikTok Creative Center, read our comprehensive guide here:
How to use the TikTok Creative Center in 2024
Step Two: Save Ads with The MagicBrief Chrome Extension
Click on the ad to arrive on the 'About this ad' page. You'll then see various data points, including the ad's performance (likes, comments, and CTR) and level of interaction. Use this information to pick the best ads to emulate for your brand.
Next, click on the blue "Save Ad" button and wait until it turns green. This means that it has been successfully saved to your MagicBrief media library.
Step Three: Download TikTok Creative Centre Ads to Your Computer
On your MagicBrief dashboard, go to 'My Ads' or the board you saved your ads to.
Click on the ad and click the 'Download' button. This will download the original video file onto your device so you can use it in your research.
Organize Ads Inspiration into Boards for Better Navigation
If you've downloaded dozens of ads, you can organize them into specific categories based on your analysis criteria. To do this, create a new board in your MagicBrief account and save ads into their respective categories.
To add a board, click on the "+" icon on your dashboard and name it something relevant like "Fitness Ads" or "Food Ads".
From there, you can add as many adverts as necessary to your chosen boards. However, instead of selecting "Save Ad," click the dropdown arrow and choose the board you want to save it to.
Share Ads, and StoryBoards with Team Members
Beyond just organizing your ads for personal use, MagicBrief also allows you to share your boards and StoryBoards with team members. This is especially helpful when working on a research project or campaign together.
To share an individual ad or ad board, click on the 'Share' icon at the top right of the page. You can then invite team members via email or copy a link to share with them.
MagicBrief's storyboard feature allows you to collaborate with team members in real time. This is perfect for brainstorming and visualizing ad concepts.
You Can Also Save and Download TikTok Videos
Competitor's adverts are indeed the first place you should turn for inspiration and ideas. However, organic content can also provide valuable insights into what's trending in the industry. MagicBrief allows you to save and download TikTok videos for future reference.
To download a TikTok video, go to TikTok and save the video to MagicBrief. It will then be ready to access and download whenever you need it.
So what are you waiting for? Start organising, collaborating, and getting inspired with MagicBrief today. Sign up now and take your TikTok ad game to the next level!
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