November 30, 2023
Ad library dashboard

November Release


🔎 Magic Search

We’ve rebuilt search from the ground up to include predictive recommendations, recent searches and auto-fill of brands or categories you might be searching for. To make it even more powerful, we’ve also included ad transcripts, ad copy, additional AI labels, brand names, product names and even OCR (Optical Character Recognition) - these updates mean that you can now search an ad’s script, it’s captions, ad copy or any onscreen labels. Try searching “all icloud” to give it a test run.

🔗 Share Links

When you share a link with someone, you’ll get a preview of the asset and the ad copy - rather than just a boring blank link. P.S. If you’re on iMessage, you can play the video without even having to leave your conversation!

⚡️ Live Feed

View a live feed that contains the latest ads hitting the platform. Oh, you want even more? Just hit the refresh button to load a new set of ads.

🚦Ad Score v2

Major improvements to our ad scoring algorithm to make our ad performance estimates more accurate. We now track over 60 different data points to give you an indication of how well an ad performed. We’ve had some real breakthroughs with MagicAI, and we’re using these to make Ad Scores even more powerful.

📁 Collection Folders

This has been a heavily requested feature; you can now store collections inside folders. This is great for managing collections between different clients or even just adding a bit more structure to campaigns or brands that you're working on.

🎛️ Improved Filtering

We’ve tidied up our filters and tucked them all into a single menu. We’re also restoring the Theme filter - we can now tag ad themes using AI, which means we can now include this filter across our entire ad library.

✉️ Comments & Tagging

We’ve rolled out commenting across the entire product. Not only can you leave a comment, but you can tag your team members in those comments. Very handy if you spot a clever hook that you want @nigel to be aware of. Happy commenting!

🔔 Notifications Inbox

If a comment is left and no one sees it, was a comment left at all? Ok, that didn’t work, but you get the point. We’ve added a notifications inbox so that you can see any new activity related to you, all in one place.

📜 Brands List

Use our brands list to find new brands to help inspire your next asset. We’ve included a breakdown of each brand's static / video split, and we’re planning to add more data next month. Found a brand that we should include? Feel free to send through any recommendations.

Other Improvements:

Multi-select: hold SHIFT to select multiple ad cards at once and move them into a collection, add a tag or delete them.

Redesigned ad detail view: make actions and tags easier to recognise in the side panel; we’ve also included a preview of the AI frames breakdown - this is handy for quickly working out which ads have hook variants versus new concepts.

Revamped ad-saving: now you can type the name of a collection, hit enter, and it’s saved. Using the same input box, you can hit enter to create a collection under that term if it doesn’t already exist.

June 30, 2023
Ad library dashboard



Today we're launching the first version of our new briefing tool, we're excited to include this critical part of the creative workflow.

  • Create custom briefs using our block editor
  • Quickly embed reference assets and storyboards
  • Create brief templates for common formats
  • Work with your team to create a brief, then share with a link
  • Use our prebuilt modules to quickly fill out important details

We're intending to rapidly ship improvements based on your feedback, so please feel free to send in any feedback using the live chat on the app.

June 2, 2023
Ad library dashboard


  • Automatically breakdown an asset into the key scenes
  • Quickly copy sections of dialogue from the existing asset
  • Download an export of the script

May 10, 2023
Ad library dashboard

MagicBrief Discover

  • Library Search - You can now search the entire discover library
  • Industry Filters - Whether you're looking for pet food or pottery, you can now filter by industry
  • Theme filters - Filter by theme tags such as “UGC”, “Comparison” and“Social Proof”
  • Faster asset loading - 10x Faster asset loading
  • Public / Team collection sharing
  • Save from discover view
  • Counts on collection folders
  • Asset notes
  • Save ads to multiple collections
  • Use arrow keys to tab through the ad detail view
  • Improvements to ad copy
  • Tag management - Create your own team tags
March 16, 2023
Ad library dashboard



We've also been hard at work cracking through a few bugs:

  • Shared boards and ads libraries will now consistently load - please check to make sure you have the latest links to your boards and libraries!
  • Under certain circumstances, users might be stuck in a loop when verifying their email addresses; we've squashed this for you
  • We've fixed a lot of issues with ad saving; as long as you have the latest Chrome extension, you should now have no issues saving ads from the Facebook Ads Library or Tiktok
  • We've made a lot of performance and UI fixes to make MagicBrief sing on lots of different browsers

We have plenty of phenomenal updates coming your way, including improvements to MagicAI and some substantial improvements to how we display and allow users to search in Ads. Watch this space!

March 15, 2023
Ad library dashboard

Teamwork makes the dream work


Organisation Support

You now have access to Organisations! Our customers have been demanding it and now it's here, you can now share and edit across your entire organisation and invite users to join your organisation. All of your ads, boards and projects are accessible from within the organisation. You can also set your organisation's name.

Viewer Support

We've added a new category of user, viewers. You can have unlimited viewers in an organisation and they're free. Viewers can't edit but they can view your ads and boards. A great way to get client sign off on projects.

Invite Links

You can now generate Viewer or Editor invite links for your organisation and share them with your team. These links don't expire after they're used, so it's easy to onboard an entire team of creators or creatives that you're working with!

Team Management

Manage your team from the Workspace menu, add users, change user roles and even remove users from the team if it's time to say goodbye.

December 22, 2022
Ad library dashboard

Storyboarding Improvements


Fixed board number issue

We've fixed a bug which was causing issues with the board numbering that occurred when some users changed the ordering of their storyboards.

Improved project management

We've made a few small tweaks to projects and storyboard creation, and storyboards can now be added directly from the project view.

Project level sharing

You can now share your entire project with collaborators, making it even easier to stay in sync with your team as you develop storyboards.

Label view options

You can now control the label options that are displayed within each of your storyboards. Working on a storyboard without captions? No worries.

Status labels on storyboards

We've added status markers on storyboards so that you can easily let your team know what stage of the process a storyboard is currently in.

New storyboard view

We've added a new script view for storyboards so that you can focus on the copy. Don't worry; you can still drag and drop the modules.