Guide: How to Build a World Class Creative Engine
This guide is a proven blueprint to scale creative excellence, built with world-class brands and performance teams. It’s a creative accelerator in PDF form. Download your copy by entering your email below.
“2024 has been the year of creative diversity. But 2025 will be the year of creative diversity at scale”
Carlotta Costanzo
Head of Performance Creative TRGT Digital
Build a feedback loop between data and creative
Improve your paid social performance by incorporating data-driven insights into your creative strategy.
Hire and structure an efficient creative team
Understand the key players you need in a creative team including a salary cap guide for different stages of business
Run effective creative sprint cycles with your team
Stop putting out fires and get more organized with your ideation,briefing and retrospective process.
Brief and QA high performance creative
Improve your creative briefing skills to ensure creative context is maintained and set your creatives up for success
Easily increase your creative testing velocity
Adopt a strong test and learn approach in your creativeworkflow to have more confidence in your learnings.
Iterate and optimise ad creative at pace
Easily use data to find opportunities for iteration and optimisation that can be quickly executes
Founder & CEO @ MagicBrief
10+ years of advertising experience running high performance creative teams at Eucalyptus and Wieden+Kennedy.
Marketing Lead @ MagicBrief
5+ years of experience in marketing, ex-TikTok strategist and Brand Manager at Hellmann’s Mayonnaise.
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