Guide: How to Build a World Class Creative Engine

Scale Your Creative Output

This guide is a proven blueprint to scale creative excellence, built with world-class brands and performance teams. It’s a creative accelerator in PDF form. Download your copy by entering your email below.

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Available for download as a PDF.

“2024 has been the year of creative diversity. But 2025 will be the year of creative diversity at scale”

Carlotta Costanzo
Head of Performance Creative TRGT Digital

Peek inside.

Peek inside. This guide covers the core systems and processes to build, run, and scale your creative operations for growth.

Guide: How to Build a World Class Creative Engine

What you’ll learn.

Build a feedback loop between data and creative

Improve your paid social performance by incorporating data-driven insights into your creative strategy.

Hire and structure an efficient creative team

Understand the key players you need in a creative team including a salary cap guide for different stages of business

Run effective creative sprint cycles with your team

Stop putting out fires and get more organized with your ideation,briefing and retrospective process.

Brief and QA high performance creative

Improve your creative briefing skills to ensure creative context is maintained and set your creatives up for success

Easily increase your creative testing velocity

Adopt a strong test and learn approach in your creativeworkflow to have more confidence in your learnings.

Iterate and optimise ad creative at pace

Easily use data to find opportunities for iteration and optimisation that can be quickly executes

Trust the authors.

This guide was developed with insights from high performance operators bringing real-world operational expertise.

George Howes

Founder & CEO @ MagicBrief
10+ years of advertising experience running high performance creative teams at Eucalyptus and Wieden+Kennedy.

Maddie King

Marketing Lead @ MagicBrief
5+ years of experience in marketing, ex-TikTok strategist and Brand Manager at Hellmann’s Mayonnaise.

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