A Beginner's Guide to Ad Instagram: How to Advertise on Instagram

Instagram ads are a great way for businesses to grow on social media. With 2 billion active users, Instagram is a huge platform for ads. Since 2013, Instagram ads have become very popular, reaching 96.6% of users every month.

If you own a business in Australia, you might wonder how to use Instagram ads. Sponsored posts on Instagram look like regular content, making them effective. Connecting your Instagram professional account to a Meta ad account is crucial for better ad management. This allows you to save payment methods and ad settings, and manage ads across platforms. This guide will help you understand how to use ad Instagram, whether you’re new or need to improve your strategy.

Key Takeaways

Instagram boasts 2 billion monthly active users, offering vast advertising potential.
Ad reach on Instagram has grown by 21% in the past year.
Instagram ads come in various formats, including image, video, and carousel ads.
60% of users discover new products on Instagram.
The platform is most popular among 18-29 year olds, with 55% of users in this age group.
Average cost per click for Instagram ads ranges from $0.70 to $0.80.

Understanding Instagram Advertising

Instagram ads are a great way for businesses to grow online. They let you show your ads to specific groups with cool visuals. This is perfect for showing off products or building your brand. MagicBrief is a great place to start if you're running Instagram ads. You can get access to unlimited ad inspiration from the world's top performing brands and monitor your ad performance and report on analytics all in one place.

What are Instagram ads?

Instagram ads are sponsored posts that show up in the Instagram feed, Stories, or Explore pages. They look like regular posts, which makes them more engaging. You can use images, videos, or other formats to share your message.

Why advertise on Instagram?

Instagram ads mix organic reach with paid targeting for better results. Its focus on visuals is great for showing off products. With over 1 billion users, it's a huge chance to reach your audience.

60% of users discover new products on Instagram
Over 200 million users visit business profiles daily
25 million brands maintain active profiles

Instagram's advertising reach and potential

Instagram’s ads have a big reach. In the last year, ad reach has grown by 21%. You can target your ads by location, demographics, and interests for better results. Setting up a Facebook Pixel is essential to track and optimize ad performance, ensuring precise results from your advertising efforts.

Instagram ads are also affordable. A click might cost between $0.20 to $2.00. For 1000 impressions, it’s about $6.70. This makes it easy for businesses of all sizes to use Instagram ads.

Types of Instagram Ad Formats

Instagram ad campaigns come in many formats to meet your marketing needs. You can use eye-catching visuals or interactive experiences. These options are perfect for different promotional goals.

Image Ads

Image ads feature single visuals with a minimum resolution of 1080x1080 pixels. They're great for building brand awareness. You can use up to 125 characters for primary text and 30 hashtags.

Video Ads

Video ads can be up to 60 minutes long, perfect for telling stories. Feed video ads have a 4:5 aspect ratio, while Stories video ads use 9:16. Both formats support a 4GB maximum file size.

Carousel Ads

Carousel ads show 2-10 images or videos in one ad. They have a 1:1 aspect ratio, making them ideal for showing product ranges or step-by-step guides.

Story Ads

Story ads appear between users' Stories. They use a 9:16 ratio and can be images or 15-second videos. These ads are very engaging, reaching millions of daily Story viewers.

Collection Ads

Collection ads combine video or images with product catalog items. They're great for e-commerce, letting users browse products without leaving the app.

Explore Ads

Explore ads appear in the Explore tab, using a 9:16 ratio for images. They help reach users who are actively discovering new content.

Shopping Ads

Shopping ads integrate product tags directly into feed or Story posts. They're key for e-commerce, with 35% of US Instagram users expected to make in-app purchases by 2023.

Reels Ads

Reels ads are full-screen vertical videos up to 30 seconds long. They use a 9:16 ratio and support popular video formats like MP4 and MOV. They’re perfect for engaging, creative instagram promotions. Reels ads can also be created from existing Instagram posts to maximize engagement.

Ad Instagram: Getting Started with Instagram Advertising

Are you ready to start with Instagram ads? The journey begins in Facebook Ads Manager, where you can create ads by linking your Instagram account to your Business Manager or Facebook page. If you don’t have an Instagram account, your Facebook page is perfect for ads.

Connecting your Instagram account to a Meta ad account offers several benefits, such as saving Facebook payment methods and ad settings for easier ad creation on Instagram. Ads Manager guides you through choosing the right ad type, goals, and budget. Remember, not all goals are available for Instagram Ads. You can pick from:

Brand Awareness
Reach
Traffic
App Installs
Engagement
Video Views
Conversions

Having a payment method on file is necessary to manage ads effectively.

Instagram has over two billion active users, offering a huge market for businesses. Its visual nature is perfect for influencer marketing. In 2024, Instagram ad costs average around $0.75 per click. Costs can range from $0.20 to $2, depending on ad type and targeting.

Photo ads are often cheaper, while video ads might cost more. Carousel ads are in the middle, and Stories ads have variable costs but can be very effective. For ads charged by impressions, set a daily budget of at least $1. Make sure your ads are visually appealing to grab attention and encourage action. Running ads effectively is crucial to boost brand awareness and engagement.

Setting Up Your First Instagram Ad Campaign

Are you ready to start with Instagram sponsored posts? Let's go through setting up your first ad campaign. Instagram has over 1 billion users, offering a huge audience for your brand.

Accessing Facebook Ads Manager

To start, you need to get into Facebook Ads Manager. This tool helps manage ads for both Facebook and Instagram. Use Chrome browser for the best experience. Connect your Facebook page to Instagram in just three steps. Tap on the three horizontal lines in the upper right corner to access settings and connect your Instagram account.

Choosing Your Ad Objective

Next, pick your campaign goal. Instagram has many objectives, like website clicks and video views. Choose one that fits your marketing goals. Since 98% of Instagram users use mobile, keep this in mind.

Defining Your Target Audience

Instagram offers detailed targeting options. You can target by demographics, interests, and more. This precise targeting is key for your ad campaign's success. Make sure your audience is well-defined to reach the right people.

Setting Your Budget and Schedule

Decide how much you want to spend and for how long. Instagram ads can significantly boost sales, so think of it as an investment. Set a budget that balances results with your financial comfort.

Creating Your Ad Content

Now, it's time to make your ad. Pick your format, upload images, and write compelling copy. Instagram is all about visuals, so use high-quality images. Your ad should tell a story and connect with your audience. With the right strategy, your Instagram ads can boost brand loyalty and drive results.

FAQ

What are Instagram ads?

Instagram ads are paid posts from businesses to promote their products or services. They target specific audiences on Instagram. These ads can be images, videos, or carousels and appear in feeds, Stories, and Reels.

Why advertise on Instagram?

Instagram has over 2 billion users, spending 53 minutes daily on the app. Advertising here lets businesses reach many people. It's great for showing off products and driving sales with Instagram Shopping.

What is Instagram's advertising reach and potential?

Instagram ads can reach 96.6% of active users monthly. In the last year, this reach has grown by 21%. It shows Instagram's growing potential for businesses to connect with their audience.

What are the different types of Instagram ad formats?

Instagram has many ad formats. You can use Image ads, Video ads up to 60 minutes, and Carousel ads with multiple images or videos. There are also Story ads, Collection ads, Explore ads, Shopping ads, and Reels ads for full-screen vertical videos.

How do I get started with Instagram advertising?

To start, log into Facebook Ads Manager. Then, connect your Instagram account to your Business Manager or Facebook page. After that, you can create and manage your ad campaigns.

How do I set up an Instagram ad campaign?

To set up a campaign, log into Facebook Ads Manager. Choose your campaign objective and define your target audience. Set your budget and schedule, and create your ad content. Use images, videos, or carousels with engaging copy and a clear call-to-action.

‍