Best Facebook Ad Reporting Tools of 2024

Facebook advertisers today can potentially reach 1.98 billion people worldwide. With such a vast and diverse audience, data has become the equaliser for businesses looking to excel on the platform. But with an almost infinite amount of data points available, making sense of it all can be daunting. This is where Facebook ad reporting tools come in.

Facebook reporting tools help businesses to navigate through complex ad data, simplifying the  process of analysing and interpreting results. This leads to more profound insights and ultimately, smarter, more informed decision-making. 

Why Use Facebook Ad Reporting Tools?

If you've ever run a Facebook ad campaign, you've probably used Facebook Ads Manager. This is essentially Meta's native ad reporting tool that provides key metrics such as ad reach, engagement, conversions, and more for you to analyse.

However, the platform's boardroom setup, lack of detailed performance insights, complex reporting formats, and challenging usability often frustrate marketers and produce incomplete results. This is why dedicated Facebook ad reporting tools were developed: to provide clearer, more comprehensive insights, user-friendly interfaces, and simplified reporting that all stakeholders can easily understand and act upon.

With that in mind, let's explore what features Facebook ad reporting tools can offer businesses in 2024.

Visually Friendly Reporting Formats

Facebook ad reporting tools replace complex spreadsheets and endless data tables with visual reports that are easy to read and interpret. Their clearer and more intuitive presentation helps creative and technical teams collaborate more effectively and enables stakeholders and clients to better understand the results.

Enhanced Collaboration and Reporting Efficiency

These tools often have features enabling multiple team members to access, edit, and share reports seamlessly. This collaborative environment allows for faster, more efficient reporting processes, as everyone has up-to-date information.

Users can also automate report generation, saving countless hours manually compiling reports.

Creative Performance Insights

Creative iteration, which is the process of testing and tweaking different versions of your ad, makes up for 70% of an ad's performance. 

Many ad reporting tools display your creative assets, such as images, videos, and carousels, in real time alongside relevant performance metrics. In contrast, spreadsheets often include less important metrics that can obscure key insights and negatively impact decision-making.

Cross-Platform Reporting

Ad reporting tools that integrate with multiple social media platforms, such as Facebook,  Instagram, and Twitter, allow for cross-platform reporting. This feature is ideal for marketers who advertise on multiple platforms and want to view their overall performance in one place.

10 Facebook Ad Reporting Tools 

Below are ten of our top picks for Facebook ad reporting tools to help you analyse and optimise your ad campaigns. For many of these tools, we've included pros and cons based on the experiences of online users, ensuring you get unbiased and reliable information to make the best choice for your business.

1. Metrics Watch

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Metrics Watch's intuitive dashboard and drag-and-drop builder enable easy custom report generation. Combine this with its automated report feature that can be scheduled daily, weekly, or monthly, and you a have a tool that saves you time and effort.

The platform also various data sources, including Google Analytics, Facebook, and MailChimp. This is a common feature amongst many ad reporting tools, as it allows for a comprehensive view of all your marketing efforts.

Pros:

• One of the first ad tools that requires no coding skills by providing a drag-and-drop report builder
• Direct email reporting, avoiding PDF attachments or login URLs.
• Customisable with company branding.
• Automatically sends reports to clients on your chosen schedule.
• Integrates with a long list of marketing channels for better data analysis.
• Cost-effective solution for small businesses and agencies.

Cons:

• Fairly steep learning curve.
• Limited to handling primarily Facebook data.
• Minimum features provided on starter plan.

Pricing:

• Free 14-day trial available.
• Paid plans range from $29 to $100  per month.

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2. MagicBrief

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MagicBrief, initially built as a marketing inspiration tool to help businesses optimise their digital and product marketing campaigns, has added an ad reporting feature among its many capabilities.

The AI-powered platform allows marketers to integrate their marketing data from multiple sources to create custom reports. These provide real-time visual breakdowns of ad performance via metric graphs, simplifying the often complex task of analyzing ad data.

Beyond their reporting tools, MagicBrief offers creatives the world's largest curated ad library. This enables users to browse ads by industry, platform, brand and more to discover top performing ads  and gain inspiration for their own campaigns. Its AI feature also uniquely analyzes and ranks ads based on their creativity, with red to green bar ratings.

All in all, MagicBrief offers a blend of inspiration and data-driven insights to enhance ad performance and creative processes.

Pros:

• Provides real-time visual ad performance breakdowns using colour-coded metric graphs.
• Offers an AI-powered ad ranking system to identify top-performing ads.
• Provides a comprehensive ad library that can be organised by platform (TikTok, Facebook, and Instagram), industry, brand, and so on.
• Includes additional creative features such as Storyboard and Creative Brief tools that help streamline the creative process.
• Acts more than a reporting tool, also serving as a source of inspiration for creative processes.

Cons:

• Integration with platforms beyond social media may be limited due to its newer presence in the market.

Pricing:

Ranges at $29 for very small teams to $249 for growing agencies. Sign up today and contact us for a customised quote. 

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3. AdEspresso

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A staple among popular Facebook ad reporting tools, AdEspresso offers advanced reporting capabilities and deep analytics. The platform is primarily for mid-market and enterprise advertisers who need more revealing insights beyond what Facebook provides.

The tool's split testing feature eases the often overwhelming process of testing all ad components, whether headline, copy, or image. This ensures ads are fully optimized for higher conversions, resulting in better ad spend.

AdEspresso's automated optimisation feature also handles your budget allocation, ensuring it's directed to the best-performing ads.

PROS AND CONS BASED ON GENUINE ONLINE REVIEWS

Pros:

• Easy to set up and navigate, and allows quick creation of multiple campaign versions.
• Offers detailed and customisable reports that are easy to read.
• Provides a free 14-day trial to test the platform without risk.
• Effective A/B testing capabilities to optimise ads.
• Helps manage multiple advertising channels, including Facebook, Instagram, and Google ads.
• Positive feedback on a user-friendly interface and advanced targeting options.

Cons:

• Some users report slow load times and occasional difficulties navigating the dashboard.
• Limited integration with other marketing tools, making it difficult to manage a comprehensive marketing strategy in one place.
• Some users consider the pricing structure steep after the free trial period.
• Occasional lags in customer support responses.
• The platform focuses primarily on Facebook and Instagram ads, limiting its usefulness for campaigns on other social media platforms.
• Users have experienced issues with campaign development and being logged out of accounts.
• Some features are only available in paid versions, limiting functionality for free trial users.

Pricing:

• Prices range from $49 to $259 per month.
• All plans offer a 14-day free trial​.

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4. NinjaCat

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NinjaCat is all about comprehensive and collaborative reporting. This powerful marketing analytics platform allows marketers to integrate data from over 150 marketing sources, streamlining the process of creating unified, insightful reports.

The platform automated reporting, allowing users to schedule reports to send to clients or team members regularly. NinjaCat also has white-labelling capabilties, where custom reports can include the agency's branding for a professional touch.

PROS & CONS BASED ON GENIUNE ONLINE REVIEWS

Pros:

• Easy to set up and navigate with easy to read reports.
• Technical team is responsive and constantly improving their features.
• Supports multiple data sources like Google Analytics, Google Ads, Facebook, and others.
• Automated reporting that's easy to use, cost-effective, and looks great.
• Includes features for call tracking and reporting, integrating call leads into digital marketing reports

Cons:

• Some users report slow load times and occasional difficulties navigating through the dashboard.
• Monitoring dashboards are not updated in real-time.
• Occasional failures in data integrations.
• Setting up new templates and reports can be tedious due to the numerous options and widgets available
• While offering good value, some users find the pricing steep
• Lack of an "undo" feature when creating custom dashboards

Pricing:

NinjaCat provides customised pricing that varies based on the client's needs. As such, you'll need to contact NinjaCat directly for a quote.

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5. Facelift Datastudio, Formerly Quintly

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Facelift Datastudio, formerly Quintly, is a professional social media analytics and benchmark tool that can help track and optimise performance across Twitter, Facebook, Instagram, LinkedIn, Pinterest, Google+, YouTube, and blogs.

Users can create detailed reports, track consumer feedback for better customer service, and monitor social media KPIs. The platform can even help uncover key influencers in your industry, so you know who to emulate for success.

Lastly, Facelift Datastudio offers extensive customisation options for dashboards and widgets, competitive benchmarking, and various reporting formats. All in all, it's a comprehensive social analytics tool for businesses of all sizes.

PROS AND CONS BASED ON GENUINE ONLINE REVIEWS

Pros:

• Provides detailed metrics for all major social media platforms.
• Custom dashboards that can track specific metrics.
• Customer service is friendly, supportive, and quick to respond.
• The platform has a clean and intuitive UI.
• Supports analytics for various platforms including Instagram, Facebook, Twitter, YouTube, TikTok, and Snapchat.
• Integrates official APIs from major platforms, ensuring comprehensive and current data.
• Great analytical capabilities, including cross-network analysis and SQL-like queries.

Cons:

• The onboarding process for Facelift Datastudio can be time-consuming and overwhelming for beginners.
• Can be expensive for small businesses or individuals with limited budgets.
• The graphics and Excel files automatically generated are sometimes not visually appealing.
• Data model can be complex and difficult to use.
• Lacks more advanced automation capabilities, which can be a limitation for some users.

Pricing:

Platform prices offer a flat fee for all of their features + €15 per profile + €20 per user. Users can calculate their subscription cost using the pricing calculator on its website.

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6. AdStage

AdStage is a premier Facebook ad reporting tool for in-house digital marketers.

This platform supports ads on Facebook, Google, Twitter, Instagram, Bing, YouTube, Quora, and many others, making it a more versatile tool than most listed.

Subscribers can also use Adstage's more advanced features, such as automation for campaign management, cross-channel reporting, and KPI tracking. Of course, this helps to justify its steeper price tag, which starts at $199 per month.

Pros

• Comprehensive reporting that brings all channels together in one place.
• Automation features that save time and optimise budget allocation.
• Custom formulas and metrics for detailed and flexible reporting.
• Integration with multiple ad networks and platforms.
• Excellent customer support with quick response times.
• Time-saving features like recurring reports and API access for in-depth data analysis.

Cons

• Some glitches and lag times in the software, particularly affecting ad campaigns.
• Initial setup and customisation can be time-consuming.
• Higher pricing tiers may not be suitable for smaller businesses or those with lower ad budgets.

Pricing:

• Ranges from $199 per month to $699 per monthly, depending on your needs.

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7. Sywdo

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Founded in 2011, Swydo streamlines the reporting process for online marketers, particularly agencies and brands. Trusted by over 2,000 companies in over 80 countries, Swydo offers a highly intuitive interface that integrates with marketing channels like Google Ads, Google Analytics, Facebook Ads, Microsoft Advertising, and more.

Users can use the tool's report templates to create custom reports and KPI dashboards unique to their business. Like other tools, Swydo provides white-labelling options such as branding, aswell as automated report scheduling, and shared access to reports.

PROS AND CONS BASED ON GENUINE ONLINE REVIEWS

Pros

• Pulls data from multiple sources into easy-to-read reports.
• Allows for report and dashboard customisation.
• Automates report generation and delivery.
• Customer support are fast and friendly
• Competitive pricing offers good value for money.
• Continuous evolution with new features regularly added.

Cons

• The interface has a learning curve for new users.
• Limited ability to pull data from organic social posts.
• Some experimentation needed when directly accessing APIs to get the desired data.
• Basic features compared to more advanced tools like goal tracking and conversion tracking.

Pricing:

• Plans start at $49 per month, which includes unlimited users, dashboards, and reports with up to 10 data sources.
• Custom plans are available for larger requirements and higher data source usage.
• A free 14-day trial is available without requiring a credit card​.

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8. Funnel.io

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Formerly known as Qwaya, Funnel.io is a marketing intelligence platform that automates data collection, transformation, and sharing for marketers and data teams. Since its inception in 2014, Funnel has expanded to support over 2,000 businesses globally.

Funnel.io aggregates data from over 500 online ad platforms, allowing users to create customised dashboards and reports, and evaluate marketing performance using AI-powered models. Data can also be exported to various BI platforms, data warehouses and visualisation tools,  making it a popular choice for larger businesses with complex data needs.

PROS AND CONS BASED ON GENUINE ONLINE REVIEWS

Pros:

• Configuring the tool is straightforward, fast, easy, and intuitive.
• It has extensive connections, allowing data import from any marketing platform, CRM, or service, and export to various destinations.
• Simplicity in data integration with up to 2 hours of data freshness.
• Excellent customer support, responsive and helpful in resolving issues.
• The tool saves significant time in data integration and reporting, making departments agile.
• Allows the creation of custom metrics from multiple data sources, reducing human error in reporting.

Cons:

• The transformation capabilities are limited, allowing only basic tasks.
• Scheduling updates is not possible, which is inconvenient for developing business dashboards.
• The tool lacks standard connections to SQL databases like MySQL, PostgreSQL, or MS SQL.
• Dashboarding features are limited and could be improved.
• The price can be steep for small companies or those with limited budgets.
• Some metrics are unavailable due to API limitations or the way original channels calculate views and levels.

Pricing:

Funnel.io determines pricing using a flexpoints system.

Flexpoints measure platform usage based on your connectors and destinations, allowing for scalable and flexible usage. You can also add flexpoints by increments of 100 at anytime.

Here are the available plans:

• Starter: $1.20 per flexpoint per month, billed monthly, includes 350 flexpoints and 121 core connectors.
• Business: $1.50 per flexpoint per month, billed annually, includes a minimum of 500 flexpoints and 381 business connectors.
• Enterprise: $2.00 per flexpoint per month, billed annually, designed for large organizations with 12 enterprise connectors and additional features, support, and services.

For more detailed pricing, businesses are encouraged to book a demo or talk to sales for a customised quote.

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9. AgencyAnalytics

AgencyAnalytics provides a holistic view of marketing performance across multiple channels, including the ability to calculate ROI for your marketing campaigns. By integrating with various data sources and tracking key performance indicators (KPIs), you can generate reports that include metrics such as ROI, Return on Ad Spend (ROAS), and cost per acquisition (CPA).

The platform integrates with over 80 marketing tools, covering SEO, PPC, call tracking, social media, email marketing, and more.

PROS AND CONS BASED ON GENUINE ONLINE REVIEWS

Pros:

• Easy to create customised dashboards, saving time on client reporting.
• Reliable SEO tools for tracking keyword rankings daily.
• Integrates with over 80 marketing platforms, including SEO platforms like SEMRUSH, and Ahrefs.
• Responsive and helpful customer support.
• White-label reporting for branded client presentations.
• User-friendly interface with customisable templates.

Cons:

• Limited customisation options for imported data.
• Occasional inconsistencies in rank tracking.
• Extensive features can be overwhelming for new users.
• Some analysis tools are not as advanced as other platforms.
• Conversion tracking can be inefficient for large amounts of data.

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10. Social Status

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Social Status is a specialised social media analytics tool built for digital marketers in mind. Its reports cover both paid and organic social media activities, so you get a holistic view of your social media performance.

On its summary page, you can see key metrics such as Post Impressions, Video Views, Post Engagement, Growth, and Link Clicks. This visual representation allows users to quickly asess which metrics are performing well and are lagging behind.

Pros

• Colourful and easy-to-read reports with visually appealing summary pages.
• Tracks performance and engagement of competitors for benchmarking.
• Excellent and responsive customer support.
• User-friendly layout that saves time in report preparation.
• Allows comprehensive monthly reporting with recurring setups.

Cons

• Competitor reports only show engagement rate, not reach.
• Limited utilisation of platform capabilities for some users.
• Initial difficulty connecting to Facebook pages.
• Limited flexibility in choosing KPIs for reporting.
• Slow report generation at times.

Pricing

Pricing ranges from $9 to $199 per month.

There's also a free version but with limited features.

Choosing the Right Facebook Ad Reporting Tool for Your Business

All Facebook ad reporting tools excel in certain areas, whether it'd be visual representation, comprehensive reporting, or ease of use. When choosing the right tool for your business, consider our recommendations for each category.

Budget and Pricing

Top picks: Metrics Watch and MagicBrief

Metrics Watch offers a good balance between price and functionality, costing $29 and $100 monthly. MagicBrief's starting price of $29 per month is also a great option if your business is on a tight budget.

Comprehensive Reporting

Top picks: Adstage, AdEspresso and Quintly

If your business requires in-depth analysis, opt for AdStage, AdEspresso and Quintly. AdStage and AdEspresso provides powerful reporting and automation capabilities across multiple platforms, where as Quintly offers extensive customization, built-in metrics, and comprehensive data analysis for social media reporting.

Visual Representation

Top picks: Social Status and MagicBrief

Social Status and MagicBrief both provide easy-to-digest visual representations of data, perfect for visually minded individuals. MagicBrief offers real-time performance graphs, whereas Social Status offers customizable, colour-coded dashboards for easier data interpretation.

Ease of Use

Top picks: Agency Analytics and AdEspresso

Both Agency Analytics and AdEspresso offer user-friendly dashboards for easy ad campaign management. Agency Analytics stands out with its customisable reports, whereas AdEspresso is easy to set up and navigate,  and allows for the quick creation of multiple campaign versions.

Facebook Ads Reporting FAQ

How do I report on Facebook ads?

After running your Facebook ads, you can access reports through the Facebook Ads Manager. Select 'Reports' on the left side and choose 'Create Report'. From there, you can customise the report by selecting your preferred metrics, such as ad reach, engagement, conversions, and more. Once your report is set up, you can save it in 'Ads Reporting.'

If you're using a third-party reporting tool, you can download your ad data from Facebook Ads Manager and import it into the tool for further analysis and visualisation.

How do I track and analyse my Facebook ad performance?

You can track and analyse your ad performance by comparing their KPIs with industry benchmarks and historical data. For example, if your KPIs have maintained an upward trajectory throughout its campaign duration, i.e., more clicks, conversions, or engagement, good job!

Just remember to track metrics based on your specific marketing goals and Facebook campaign objectives. For example, focus on impressions for brand awareness and conversions for lead generation.

How do I extract a Facebook ad report?

• Access Facebook Ads Manager: Navigate to Facebook Ads Manager.
• Select Campaigns: Choose the specific campaigns, ad sets, or ads to include in the report.
• Create Report: Click on "Ads Reporting" and then "Create Report".
• Customise Metrics: Select the metrics you need (e.g., impressions, clicks, conversions).
• Export Data: Click “Export Table Data” and choose CSV or XLSX format.
• Automate (Optional): Set up scheduled email reports if needed​.

How Can I Improve My Facebook Ad Performance?

Improve ad performance is often an iterative process. With your ad report, start checking how your target audience interacts with your ads. For instance, if your audience is clicking on your ads but not converting,  it may be time to revisit your ad copy or landing page.

Other ways to improve your Facebook ad performance include A/B testing,  retargeting, and using audience insights to refine your ad strategy.

Final Thoughts

Facebook's native reporting tool, although free, is generally just a starting point for understanding your ad performance. With poor data representation, limited customisation options, and lack of integrations, its almost always better to invest in a Facebook ad reporting tool.

We hope this guide has helped you better understand how to access and navigate Facebook's ad reporting feature. Good luck with your ad campaigns! Keep testing, refining, and optimising to achieve better results.

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