How to Get Verified on Facebook in 2024

How to Get Verified on Facebook 2024

Learn how to get verified on Facebook to receive that coveted blue tick mark, and the numerous benefits that come with it.

Have you ever noticed how some Facebook businesses have a blue tick mark next to their names? This is the coveted verification badge—a symbol of legitimacy and authenticity. It’s like a certified seal of approval; everyone values it, but not everyone qualifies for it.

If your business or brand is on Facebook, getting verified should be a top priority. In this guide, we'll cover:

What does verification on Facebook mean?
Why should you get verified on Facebook?
How can you get verified on Facebook?

So, without further ado, let's dive into how you can secure that blue checkmark on Facebook in 2024.

What is Facebook Verification?

Search for any legitimate brand on Facebook, and you'll probably find dozens or even hundreds of imitations. And it’s not just brands; celebrities, public figures, and media personalities all face a similar predicament.

With the rise of fake accounts and impersonation, Facebook verification badges aim to distinguish between the real and the fake. In essence, the blue checkmark next to a page or profile name indicates that it's an authentic account, associated with a verified entity.

Why It’s Worthwhile to Verify Your Facebook Page

Getting your Facebook Page verified is worthwhile for the following reasons:

A verification badge gives your brand recognition and legitimacy.
Helps establish your brand as an expert in your niche and acts as social proof.
Increases your page's visibility due to being favoured by Facebook's algorithm.
Helps to collaborate with other influencers, brands, and thought leaders.
Unlocks cool perks that can help elevate your brand.

Let's explore each of these reasons in more detail.

Brand Recognition

Fake accounts on Facebook are on the rise, and they’re not going away anytime soon. A verification badge instantly sets your brand apart from imposters, confirming it's the official account. This, in turn, builds instinctive trust among followers and potential customers.

So, how important is brand trust among consumers? Extremely! Research shows that 86% of consumers consider authenticity crucial, and 81% need to trust a brand before purchasing. By getting verified, you're positively impacting your bottom line.

Helps the Perception that You're an Expert

It takes expertise, experience, and high-quality content to establish yourself as an expert in your field. However, having a verified page acts as powerful social proof, solidifying your brand's authority in the eyes of users.

It signals to potential followers that your page is a reliable source of accurate information, further establishing your brand’s credibility.

Improves Page Ranking on Facebook Search

Ultimately, Facebook wants users to reach the official source of their desired content quickly. By verifying your page, you're helping Facebook's algorithm in accurately identifying and promoting the real accounts. This results in your page appearing higher on Facebook search results, making it easier for users to find and follow your brand.

A higher page ranking also ensures that the saying "out of sight, out of mind" never applies to your business. As top results get the most clicks and engagement from your followers and organic Facebook users, your brand gains more visibility and exposure.

Furthermore, if your audience searches for a specific service you offer, you're more likely to appear at the top of the list, increasing your chances of gaining new followers and customers.

Partnerships and Collaborations

Want to partner up with other businesses or collaborate with content creators? Then it helps to be Facebook verified-especially if your business is susceptible to copycats. The blue badge serves as a trust signal and assures potential partners that your account is the real deal.

Research shows that high-maturity partnership programs contribute 28% of business revenue—10% more than typical revenue from paid search channels. Additionally, with over half of brands working with influencers, having a verified page enhances your brand’s appeal and increases the chances of successful collaborations.

Access to Extra Features

Securing verification on Facebook comes with a range of valuable perks, which include:

The ability to add links with images and feature multiple business addresses or profiles.
Allowing video creators to add links in Reels, so traffic is directly sent to your page or website through the Reels content.
Customised chat themes that let you personalise interactions with potential customers.
Gaining access to prioritised support options, including faster response times, to keep your business running smoothly.

These perks are all available within the various Meta Verified subscription plans, giving your business the tools it needs to stand out and thrive on Facebook.

Two Ways to Get Verified on Facebook

There are currently two ways to get verified on Facebook:

Submit a Request: This free option is available to any Facebook page owner or admin. It involves filling out the verification request form and providing the necessary documents to prove your business’s authenticity.
Enrol in Meta Verified: This paid subscription service offers various plans with different levels of benefits, including verification status. Enrolling in Meta Verified increases your chances of getting verified quickly and efficiently.

Let’s explore both in more detail:

Subscribing to Meta Verified

Meta Verified offers businesses on Facebook and Instagram an opportunity to get verified by subscribing to one of their plans. This option essentially fast tracks your path to verification on Facebook.

Unlike the free verification process, Meta Verified subscription's eligibility requirements aren't as strict. However, there are some criteria your business must still meet in order to be considered for verification on Facebook.

To qualify for Meta Verified, you need to:

Be at least 18 years old.
Reside in a region where Meta Verified is available.
Have full control over a business portfolio on Meta Business Suite.
Not exceed the allowed number of changes in your business portfolio within the specified timeframe.

Applying for a Verified Badge:

Businesses who don't want to pay a monthly fee for verification can apply through the traditional method. This method, while free, requires Facebook businesses to meet a strict set of criteria to be considered for a verified badge. These requirements include:

Authenticity: Your account must represent a real business or brand.
Complete: You must have a complete profile with a profile picture, cover photo, and information about your business.
Notable: Your business must be well-known and highly searched for on Facebook.
Unique: Only one verified badge is allowed per account.

Due to its stricter criteria, many businesses fail to get verified through this process. And that's the point of this guide - to help your business navigate through the verification process and increase your chances of success.

Meta Verified Business Subscriptions

If you're consider subscribing to one of Meta Verified's paid plans, you have four options to choose from:

Meta Verified Business Standard

The Business Standard plan is ideal for small businesses who want to utilise Facebook's verification tools. Priced at $14.99 per month or $143.99 per year, this plan includes:

A verified badge
Meta Verified Support (email and chat support)
Enhanced profile (add links with images)
Search optimisation
Impersonation protection

Meta Verified Business Plus

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With a growing business that includes an expanding team, multiple locations, and a diverse range of products and services, you need prioritised support and access to Facebook's advanced features. Priced at $44.99 per month or $479.99 per year, this plan includes:

All of the above, plus:
Prioritised email and chat support
Enhanced profile (feature 3 business addresses, feature 3 other business profiles or Pages)
Featured account
Links in 2 Reels per month

Meta Verified Business Premium

The Business Premium plan is designed to fully optimise your business operations. It includes proactive employee impersonation protection and exclusive access to additional business support.

Ideal for medium to large businesses facing potential impersonation threats, this comprehensive plan is available for £119.99 per month or £1,399.99 per year.

All of the above, plus:
Phone call requests from support agents
Enhanced profile (feature 5 business addresses, feature 5 other business profiles or Pages)
Employee impersonation protection for 2 employees
Links in 4 Reels per month
Customised chat themes

Meta Verified Business Max

The Business Max plan ensures your business receives top priority and full support, offering advanced features and personalised assistance from dedicated support agents. Ideal for large enterprises with multiple business pages and requiring top-tier protection, this plan is priced at $349.99 per month or $4,199.99 per year:

All of the above, plus:
Dedicated monitoring for active support cases
Enhanced profile (feature 8 business addresses, feature 8 other business profiles or Pages)
Employee impersonation protection for 5 employees
Links in 6 Reels per month
Account review (semi-annual)

To learn more, you can visit Meta's subscriptions official page here.

If you’re already subscribed to Meta Verified, you won’t have to make any changes. Your subscription will automatically switch over to the new Meta Business Standard package, ensuring you get all of its inherent benefits.

Additionally, if your Page was verified in the past under the old system, you’re still eligible to join one of the new Meta Verified plans. This means you can take advantage of the updated features and support that come with the current subscription options, even if your Page was already verified before these changes were made.

How to Get Verified on Facebook with a Paid Subscription

If you haven't already enabled two-factor authentication on your personal Facebook account, you'll need to do so now. Go to your Facebook personal account and click “Set up” to enable two-factor authentication, choose your preferred security method, and follow the on-screen instructions.

Step One: Select which business asset you want to verify

Navigate to your Meta Business Suit and select "Settings"
Scroll down and click on “Meta Verified.”

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Alternatively, you can go directly to the Meta’s verification page and follow the prompts.
Either sign up or join their waitlist.
Choose your business page and click “Sign up now.”
Choose your location and currency.
Review your Meta Verified subscription.
Select an existing payment method or add a new one, then click "Next."
Click “Confirm,” then "Next."

Step Two: Verify your business details

Begin by clicking “Start verification.”
Specify your business' country of operations, then proceed by selecting “Continue.”
Enter your business details in the required fields, including your business name, address, and contact information.
Once completed, review the details and click “Next” to continue.

Step Three: Confirm your identity

Select the method you prefer to confirm your identity, whether via email, SMS, phone call, or domain verification.
Ensure that the information you submit matches the details associated with your business, such as your phone number, email address, and website.
Follow the instructions provided for your chosen method to complete the verification process.

After submitting your application, Facebook typically takes between 48 hours to 45 days to review and verify your business. You’ll receive a notification once your account is verified.

Once verified, your Facebook badge will appear across your entire business, including:

Your Facebook Business Page
Your comment section next to your business page's profile picture
In the search results next to your business name
Beside your business page's profile picture in messenger
Within Reels, Stories, and Feed
On Facebook Watch

How to Apply for a Facebook Verified Badge (Free Method)

If you’re opting for the traditional method of getting your Facebook Page verified, follow these steps:

Step One: Access the Verification Request Form

Log in to Facebook and ensure you have admin permissions for the Page you want verified. If not, the link will appear broken.
Click here to start the verification process.

Step 2: Choose Your Verification Type

Choose the type of verification you want: Business or Individual. If you're managing multiple Pages, simply select the Page you want verified from the drop-down menu.

Step 3: Prove your Authenticity

Fill out all required fields with accurate and up-to-date information.
Include a clear and high-quality photo of your government-issued ID, i.e driver licence, passport, etc, that clearly shows your name, date of birth, and photo.
If applying for business verification, you can submit an official document such as a tax filing article. This helps to prove your business is authentic.

Step 4: Confirm Notability and Specify Your Location

Select the category that best represents your Page (e.g., News/Media, Sports, Business). This helps Facebook understand what your Page is about and who it should be recommended to.

Next, add the country where your business or profile is most recognised. If you're a brick-and-mortar business, use your physical address. For online only businesses, select the region where you mainly operate. This helps Facebook verify your regional presence.

Optional Steps:

Add Audience Details: Provide additional information about your audience demographics to strengthen your application.
Submit Articles or Social Media Mentions: Include up to 5 links to articles or social media mentions that demonstrate your Page’s public interest. We recommend not skipping this step as this will heavily support your verification process.

Step 5: Submit Your Application

Once everything is filled out, hit “Send” and wait for Facebook to review your application.

Verify Facebook from The Mobile App

If you're running your business primarily from your phone, you can also request verification through the Facebook mobile app:

On your Facebook App, select the three-line menu to view your profile.
Scroll down and click on “Meta Verified."
On your Accounts Centre, click on 'Meta Verified' under 'Account Settings.'
Choose your Business Facebook Page and follow the prompts to complete your verification process.
Add your payment information and submit your request. You'll then have access to your verified Page, as well as all the benefits that come with it.

My Facebook Verification Application Got Rejected - Now What?

First off, don't take it personally! Even if you meet all of Meta's basic verification criteria, your request might still be denied. This often means you’ll need to adjust certain aspects of your application and reapply.

Let’s explore the most common reasons for verification rejections and how to address them:

Insufficient Information or Documentation Issues

If your submitted documents aren't fully visible, expired, or contain incorrect information, it could raise a red flag for Facebook's review team.

Solution: Double-check all of your business' information and documents before submitting your application. Furthermore, ensure that your document is under the supported languages.Facebook does not accept documents in languages other than the ones listed in their help centre.

Suspected False or Misleading Information

Your application may be rejected if Facebook suspects any of the information provided is false or misleading. This includes:

Fake or duplicate accounts
Incorrect or incomplete business details
Using a fake address for verification

Technical issues, such as a non-functional website or lack of an SSL certificate, can also lead to rejection.

Solution: Verify that all provided information is accurate and up-to-date. Ensure your website is functioning properly and has an SSL certificate. If you believe your application was wrongly rejected, you may be eligible to appeal through the Support Centre.

Unspecified Rejection Reasons

Sometimes, Facebook may reject your verification request without providing a clear reason. If this occurs, you must wait 30 days before reapplying.

Solution: During the 30-day wait, review your account to ensure compliance with Facebook's Community Standards. You can also continue to create high-quality content, engage consistently with your audience, and keep all online profiles active and up-to-date.

How Do You Qualify for a Blue Tick on Facebook?

We've briefly cover Meta Verified criteria above, but let's go into more detail on the specific requirements for your business to be verified:

Applicant Eligibility

Applicant Eligibility refers to the basic personal and account-related qualifications required for verification. It basically proves your identity and the authenticity of your account.

Age Requirement: You need to be over 18 years old.
Regional Availability: Verification must be offered in your region by Facebook.
Control Over Meta Business Suite: You should have full control of a business in Meta Business Suite for a minimum of 30 days. This means you’re actively managing the business and have sufficient authority to make changes.
Limited Changes: You can't make too many changes to your business portfolio, such as altering your business name or address. This stability helps to prove you're a legitimate business and not trying to deceive Facebook.
Two-Factor Authentication: Ensure that two-factor authentication is enabled on your account to level up your security. After all, legitimate businesses, for the most part, take security very seriously.
Compliance: Follow all relevant terms of service for the accounts you intend to verify, ensuring your business adheres to Facebook's guidelines.

Business Portfolio Eligibility

This section covers the specific criteria related to the business portfolio you manage. It ensures that your business is well-established, properly managed, and located in a region that supports verification.

Activity Duration: Your business portfolio should be active for a minimum of three months, meaning you've actively managed it during that time.
Management Limitation: Only three individuals max should have full control over the portfolio.
Regional Support: The business must be located in a region where Facebook offers verification.
Compliance: Your business must adhere to Facebook's terms of service, which involves following all of Meta's rules and guidelines, i.e., no fake accounts, hate speech, or illegal activity.

Business Asset Eligibility

This focuses on the specific Facebook Page you want to verify. It ensures that the Page has been properly set up, and the assets are in use.

Complete Profile: Your Facebook Page should be complete with a profile picture, cover photo, and an appropriate category that best represents your business activities.
Page Age: The Facebook Page should be at least three months old.
Instagram Connection: A Facebook Page synced with Instagram account demonstrates a multi-channel approach, and can be an added bonus during the verification process.
Policy Adherence: Your Page must comply with Facebook’s Page policies and avoid making excessive changes before applying for verification.

If you want to get your personal profile verified, the criteria is slightly different and less stringent:

Applicant Eligibility:

Age Requirement: You must be over 18 years old.
Regional Availability: You must live in a country where Facebook verification is available.
Government-Issued ID: A valid government-issued ID is required for the verification process.
Account Eligibility: Your Facebook account must comply with Meta's guidelines.
Compliance: You must follow Facebook’s Terms of Service and Community Standards.

Facebook Account Eligibility:

Personal Account: Your account must strictly be a personal profile, meaning, it cannot be used for commercial or promotional purposes.
Naming Standards: Your account must adhere to Facebook’s Naming Standards, ensuring your profile name is your real name.
Two-Factor Authentication: Your profile must have two-factor authentication enabled.
Account Activity: Your account should show signs of activity, such as having a history of prior posts or interactions.
Compliance: You must follow all relevant terms of service to maintain eligibility for verification.

Tips for Getting and Staying Verified on Facebook

Be Transparent: Provide comprehensive and relevant information about your business or organisation. Use a real name, complete your profile, and clearly showcase your products or services.
Stay Updated: If your business undergoes changes—like rebranding, new locations, services, or a new website—update your Facebook page accordingly. Even small updates, like adjusting business hours, show that your page is current and active.
Build a Strong Online Presence: Facebook considers your overall online presence when deciding whether to verify your account. Maintain active profiles on other social media platforms, have a well-designed website, and accumulate positive reviews on sites like Google and Yelp.
Post Strategically: Avoid long gaps between posts. Share content when your audience is most active, using your page insights to determine the best times to post.
Engage with the Community: Encourage interaction by responding to comments and fostering discussions or Q&A sessions on your posts. These activities reflect an active and engaged community.
Adhere to Community Guidelines: Even after verification, follow all Facebook guidelines and policies. Violating community standards can lead to losing your verification badge or even account suspension.
Link to Your Branded Business Assets: Ensure all connected assets—such as social media profiles, websites, and business pages—are branded and relevant. Keep personal and business accounts separate to maintain a professional and cohesive online presence.
Run Facebook Ads: Running ads can bolster your standing on the platform since Facebook already has your billing information on file, reflecting your investment in the platform.

Facebook Verification FAQs

How Many Followers Do You Need to Get Verified on Facebook?

Facebook doesn't require a specific number of followers to get verified. Instead, your business or brand must meet certain criteria, such as being notable, authentic, and adhering to community guidelines. Having a substantial following can certainly help your chances of getting verified, but it's not the only factor considered.

How Many Likes Do You Need to Get Verified on Facebook?

Similarly to the number of followers, Facebook doesn't have a specific number of likes required for verification. Instead, they look at whether or not you meet the criteria of being notable, authentic, and following community guidelines. The number of likes, like followers, however, is a good sign of your online presence and can strengthen your application.

Can I Request Verification for Multiple Accounts?

Each page or profile must be verified individually. If you have multiple businesses or brands, each one can apply for verification separately as long as they meet the eligibility requirements.

How Long Does It Take to Get Verified on Facebook?

The process to get verified on Facebook can take anywhere from 48 hours to 45 days. After reviewing your application, Facebook will either confirm or deny your verification request. If you are denied, you can reapply after 30 days.

What Happens if I Lose My Verified Badge?

If you violate Facebook's community standards and guidelines, your verified badge may be removed. This can also result in account suspension or removal altogether. Make sure to follow all policies and guidelines to maintain your verification status.

Can I Lose My Verification Status?

Yes, if you do not adhere to Facebook's policies and guidelines, you can lose your verified status. It's important to continuously follow their rules and regulations to maintain the trust of both Facebook and its users.

Are There Any Costs Associated with Facebook Verification?

Yes, and no-it depends on whether you opt for one of Meta Verified subscription plans or opt for the manual verification process. Manual verification does not have any associated costs, but has stricter eligibility requirements and a longer review process.

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