How to Get More Followers on TikTok - 29 Quick-fire Tips
Want to learn how to get more followers on TikTok?
Then you’ve come to the right place.
It's what content creators, digital marketers, and businesses strive for every day. And with 1.677 billion users globally, TikTok offers a massive opportunity to grow your audience and establish your presence in a digital world dominated by short-form videos.
To succeed on TikTok, it's not just about posting content; it's about understanding the intricacies of TikTok's algorithm, tapping into trending hashtags, and engaging with the platform's diverse and dynamic community. Whether it's leveraging viral challenges, utilizing video editing tools, or exploring engagement strategies like Duets and Stitches, there's a wealth of tactics to explore.
So, without further ado, let’s get into our 29 quick-fire tips on how to get more TikTok followers:
Strategies on How to Get More TikTok Followers
1. Define Your Niche
TikTok thrives on niche communities. Whether it's comedy, beauty, or dance, people are always looking for specific types of content to engage with.
When discovering your own niche, ask yourself questions like:
- Who's most likely to watch your content?
- What do they like?
- What are their pain points?
These will put you in good stead to craft and tailor content that resonates with your potential TikTok followers.
However, if you're unsure where to start, ask your existing followers what type of videos they'd like to see more of and use that as a jumping-off point.
2. Understand and Cater to Gen-Z (If Applicable)
It's easy to think that our generation is the coolest and most in-the-know, but let's face it - Gen-Z runs TikTok. With over 60% of active users aged between 16-24, you're missing out if you don't cater to this demographic.
If your brand or content even partly targets Gen-Z, it's crucial to understand their online behavior and preferences.
For instance, Gen-Z values authenticity, humor, and inclusivity. They also tend to prefer short-form videos that are visually appealing and easily digestible.
When creating new content, keep these factors in mind and watch your follower count soar.
3. Use TikTok's Creative Video Tools
TikTok thrives on content, but more than that, it thrives on creative, high-quality content. This means you can't just post any video and expect it to perform well.
To improve your videos, familiarize yourself with TikTok's creative video tools. These include filters, effects, music, and transitions. Experiment with different combinations to find your unique style and ultimately what best satisfies your target viewers.
The longer you use TikTok's video editing tools, the better and faster you'll become at producing high-quality content. You may even find yourself having fun with the process!
4. Provide Value by Educating Your Viewers
Education isn't just teaching academia and putting together PowerPoint presentations.
On TikTok, educational content is anything that teaches your audience something new or interesting. So things like cooking tutorials, makeup tips, or life hacks fall under the category of 'education' on TikTok.
Even if you don't believe your viewers will reenact or use the education you're giving, it's still an exciting and mesmerizing part of your content that keeps them watching more.
Think about it, how often do you watch cooking recipe videos, but never actually make the dish? Still, you continue to watch them because they are entertaining and informative.
5. Keep and Eye on TikTok Trends
We always hear the term 'trends on TikTok', but what are they?
Trends are the latest and most popular TikTok videos that use particular features, songs, sound effects, and/or hashtags. These trends occur organically and spread like wild-fire within the app.
To find TikTok trends, you can browse through the Discover page or explore popular hashtags. You can also follow other creators and keep an eye on what they are posting.
Afterwards, you can incorporate these trends into your content i.e., recreate a popular dance, use trending song for lip-syncing or add a specific effect to your video.
6. Incorporate Trending Soundtracks
Great content is often accompanied by a trending song, catchy tune or sound byte. On TikTok, all of the above keep users engaged and entertained.
You can use the TikTok search function to find trending sounds, audio clips, and popular songs.
To do so, type "viral sounds" or a similar keyword in the TikTok search function. After the results appear, switch to the "Sounds" tab and browse through the list to find a sound that resonates with your content:
Alternatively, you can use the TikTok Creative Center’s ‘Trends’ section to discover trending soundtracks and breakout artists:
7. Participate in TikTok Challenges
There's always something new and trendy happening on TikTok. And if you can jump on the bandwagon early, your content could go viral.
Participating in trending challenges helps you become featured on the "For You" page, enhancing your discoverability among users who don't follow you yet.
Like trending sounds, you can find challenges by checking the Discover page or searching for industry-related keywords like "fashion challenge". This will bring up a range of current fashion-related challenges you can participate in.
8. Participate in Lesser-known Niche Challenges Too
While trending challenges are awesome, participating in lesser-known ones can be just as good. These challenges may not have a huge following or popularity, but they allow you to connect with more focused, niche communities who share specific interests.
To find these niche challenges, delve into specific hashtags related to your area of interest, like #IndieFashionChallenge or #EcoStyleChallenge for a fashion blogger.
Engaging in these smaller challenges can give your content a unique edge and help you stand out in a crowded space.
9. Incorporate a Mix of Trending and Industry-Specific Hashtags
Hashtags are essentially TikTok search terms, so it's important to use the right ones for maximum discoverability.
While it's tempting to solely use popular hashtags like #viral or #trending, they are often oversaturated and can make your content get lost in the crowd.
On the other hand, sticking to industry-specific hashtags might limit your reach.
The key is to find a balance - niche specific hashtags to reach your target audience, and trending hashtags to broaden your reach.
To research hashtags, use TikTok's search bar to find ones related to your industry and see what's trending on the Discover page.
10. Create a Branded Hashtag
Brands often create their own unique hashtag to promote a specific campaign or product on TikTok. This encourages user-generated content and creates a sense of community among followers who use the same hashtag.
When creating your branded hashtag, ensure it's easy to remember and fits with your brand's message or image.
You can also include your branded hashtag in your bio or video descriptions so that followers can easily find and use it.
11. Engage in Duets
A duet allows users to collaborate and create split-screen videos with fellow creators. It's an extremely popular feature on TikTok, instantly connecting new audiences and bringing new ideas to the table.
To engage in duets on TikTok, find a video you want to collaborate with, click the "share" icon, and then select ‘duet’. Record your part, edit as needed, and post it with relevant hashtags and a mention of the original creator.
12. Diversify Your Content and Video Lengths
Content should be tailored to your brand and niche - there's no denying that.
However, sticking to only one type of content i.e short-forms videos about your brand, can limit your potential audience and bore your current one.
To ensure neither scenario happens, incorporate different types of content such as challenges, duets, stitches, tutorials or behind-the-scenes footage.
You can even experiment with different video lengths if you usually stick to one duration.
13. Incorporate ASMR (Shhhh....)
ASMR (Autonomous Sensory Meridian Response) audiences are fairly niche, but they're also highly engaged and loyal. TikTok lets you tap into this community with ASMR-driven content.
Consider using popular triggers like tapping, whispering, or gentle sounds to create a relaxing and satisfying experience for viewers. You can also experiment with creating visually appealing visuals or utilizing interesting objects in your ASMR videos.
ASMR videos should always be aligned with your brand or content. For example, if you're a food blogger, you can create ASMR videos of cooking and eating different dishes. If you're a beauty influencer, you can do an ASMR makeup tutorial, and so on.
14. Add Closed Captions to Your Videos
TikTok videos are watched everywhere, from loud college dorm rooms to quiet libraries. This means not everyone will be able to hear your video - a big problem if your video relies heavily on audio.
To make your content more accessible, include captions on your videos. This benefits those with hearing impairments and also helps attract viewers who are currently unable to listen. Plus, closed captions can help ad context or emphasize certain points in your video, making it more engaging for all viewers.
TikTok's built-in captioning tool lets you choose between automatic or manual captions, and even edit them to ensure accuracy.
15. Share User-Generated Content
UGC is essentially content created by your followers or fans, ranging from reviews, testimonials, to creative videos using your brand's hashtag. Sharing UGC not only promotes your brand, but also adds social proof and authenticity to your content.
In fact, research shows that a whopping 79% of people say UGC influences their purchasing decisions - making it a powerful marketing tool.
To incorporate UGC into your TikTok strategy, encourage followers to use your branded hashtag and repost their content on your profile. This can be a challenge, contest, or simply asking followers to share their own experiences using your brand.
Alternatively, you can ask (or pay) industry-related influencers to create content featuring your product or service.
16. Engage with the TikTok Community
TikTok is a highly interactive platform, with an average engagement rate of 15-25% according to Hook Agency.
To take advantage of this behavior, engage with fellow creators and users in your niche by liking, commenting, and duetting their videos. This not only helps build relationships but also exposes you to more potential followers.
When commenting, be genuine and always add value to the conversation. Avoid generic comments like "great video" or "love this" - instead, share your expertise or a personal anecdote related to the content.
17. Collaborative With Other Content Creators or Brands
Content creators often have tunnel vision when building their brand, thinking it's only their content that can attract followers.
However, research shows that partnering with TikTok creators can boost view-through rates by 193%! This means that collaborating with others can dramatically speed up your TikTok follower growth.
Find accounts in your niche or complementary industries and reach out to them for potential partnerships. This can involve creating content together, promoting each other's posts, or even hosting a joint live session.
Khaby Lame teaming up with Hugo Boss:
Remember that collaborations expose both audiences to each other's content, increasing visibility. So it makes sense to work together rather than competing against each other.
18. Give Away Cool Stuff
You ever wonder why so many influencers and brands run giveaways on TikTok? It's because they work!
Giveaways attract new followers since they require participants to follow your account and like, comment or share the post. This boosts your engagement and expands your reach to a wider audience.
To make the most of giveaways, ensure that the prize is relevant to your brand. This can be anything from brand merchandise and gift cards to a free consultation or service.
Finally, if you don't have a substantial number of followers, run a joint giveaway with a more prolific account in a similar niche. This will help you tap into their larger following while also building a partnership with another user.
19. Leverage Analytics for Your Content Creation Efforts
TikTok Analytics is your best friend for content creation. It provides valuable insights on the performance of your videos, including views, engagement, and audience demographics.
Start analyzing your follower activity data to identify patterns and trends in your top-performing content.
If you find that a certain video element i.e., topic, music, or editing style works well with your audience, double down on it for future videos.
You can also use the data to clearly define your target audience.
Check their age range, predominant gender, location, interests and activity times . This information will help you tailor your content to better resonate with your audience.
20. Aim to Post 1-4 Times Daily
Posting regularly is advantageous beyond just staying fresh in your followers' minds.
TikTok's algorithm favors accounts that post consistently, enhancing your content's visibility to a wider audience.
While different content creators and brands have optimal posting schedules, TikTok recommends posting 1-4 times daily. However, if your content-creation process does not allow for that frequency, aim for at least 3-4 posts per week.
PRO-TIP: Consider creating a content calendar or schedule to help you stay on track and plan out your posts in advance.
21. Post At The Times Your Audience Is Most Active
Once you've been posting a while, you'll have access to follower data from your analytics on TikTok.
This data shows what times your specific audience watched your content in the past week. Use this information to plan future posts around the times your followers are most active. From there, you can monitor your analytics to see if it positively impacts your reach and engagement.
Keep in mind that this may change over time, so regularly check your analytics for updated data.
22. Optimize Your TikTok Profile
One way to convert profile visitors into followers is by optimizing your TikTok profile. This means having a memorable username, on-brand profile picture, and catchy bio that describes your brand or content in an interesting way.
Additionally, you can feature your most popular or recent videos to the top of your profile by pinning them. This will help showcase your best content and entice new viewers to hit that follow button.
You can also include a website link and your social media accounts in your profile to leverage your TikTok presence and drive traffic to other platforms.
23. Include a CTA to Entice Viewers to Follow You
Viewers often need to be reminded that they can follow, like or subscribe to your content. If not, they'll happily watch and move on without taking any action - a missed opportunity.
Adding a simple call-to-action (CTA) in your videos can increase engagement and conversions. These CTA's can be as subtle as "don't forget to like this video" or "follow me for more content like this."
Since your goal is to attract new followers, adding a CTA caption like:
"Follow me for more content like this" or "Hit the follow button for daily content" can be more effective.
Just ensure your CTA is relevant and natural to avoid coming across as too pushy or sales-y.
24. Cross-Promote on Other Social Media Platforms
TikTok users don't just stick to TikTok - they're active on multiple platforms. Utilize this by cross-promoting your TikTok content on other platforms such as Instagram, Twitter, or even YouTube.
Try incorporating teasers or sneak peeks of your TikTok videos on other platforms. This adds a sense of exclusivity, creates hype for your content, and encourages people to visit and follow your TikTok account.
Additionally, cross-promoting can also bring in new followers who may not have discovered your TikTok content otherwise. Just ensure to always mention your TikTok handle in your cross-promotion efforts so that people can easily find and follow you on the app.
25. Run TikTok Ads
Want to make the most out of your TikTok presence? Consider investing in TikTok ads alongside your organic content!
Advertisements aren't strictly for big businesses looking to sell products. Even individual creators can utilize advertising to reach a wider audience and increase their follower growth.
You can set up your own ads using the TikTok Ad manager or work with a third-party agency to help you get started. Just ensure to zone in on your target audience and create attractive ads that will capture their attention.
Since the goal is to increase your TikTok follower count, you can focus on brand awareness or reach objectives when creating your ads. This will help you get more eyes on your content and increase the chances of gaining new followers.
26. Create TikTok Stories While They're Still New
TikTok has jumped on the bandwagon of ephemeral content with TikTok Stories, which is similar to Instagram and Snapchat Stories. These are essentially short-form videos that last up to 15 seconds that disappear after 24 hours.
Stories can range from behind-the-scenes footage and upcoming project sneak peeks to personal and candid moments. It's a great way to keep your followers engaged and updated on your latest content.
Unlike Instagram Stories, TikTok Stories displays public comments and reactions, allowing all of your viewers to get involved and interact with your content.
Lastly, TikTok Stories haven't been heavily publicized yet.
Take this opportunity to hop on this feature before it becomes mainstream. This will give you a head start and help you stand out among other creators.
27. Support Social Causes
Perhaps it's just me, but the younger generation seems to be more socially conscious and passionate about making a difference in the world.
So how does this help to get more TikTok followers?
As a TikTok creator, supporting a cause shows that you care about more than just creating entertaining content. It humanizes your brand and makes you more relatable, which can attract like-minded individuals to follow you.
Start by choosing a noble cause that aligns with your brand and creating content around it. For example, if you're a fashion influencer, you can start a campaign to promote sustainable and ethical fashion practices.
If your social cause does gain traction, your followers may even start using relevant hashtags and spreading the word about your campaign, resulting in massive exposure for your account.
28. Go Live
TikTok's algorithm favors videos that experience high levels of engagement in a short amount of time. And there's no better way to achieve that than by going live.
Going live lets you interact with your audience in real-time, encouraging your followers to engage with your content more actively. It's a great opportunity to answer questions, showcase exclusive footage, and get instant feedback.
If your Live videos are a success, they may even be featured on the For You page. This allows more viewers to join your live video and potentially follow your account.
29. Create High-quality Content
In 2023, there's almost no excuse for low-quality content. With smartphones equipped with high-resolution cameras and countless editing apps available, almost anyone can create professional-looking videos.
Invest time in planning and shooting your content. Think about what lighting, angles, and music will enhance the viewing experience. You can also use third-party or TikTok’s editing tools to add text, filters, and transitions to make your videos stand out.
Remember, TikTok is a visually-driven platform, which means high-quality content will receive more likes and shares than poorly-made videos. So take the time to create engaging and aesthetically pleasing content.
Use All of the Above to Get More TikTok Followers
While there's no one recipe for gaining TikTok followers, incorporating these strategies can help you get there.
Just attempt to gradually implement all of the above into your strategy, and don't be afraid to mix things up to find what works best for you. With consistency, high-quality content, and active community engagement, you're sure to attract more followers on TikTok in no time. Keep creating and have fun! Happy TikToking 🚀
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