"One of the reasons I love MagicBrief is I believe George, the CEO, is a designer. And so, the UX and the way things are laid out just outshines alternatives. We’ve used other options, and we chose MagicBrief because it’s not only visually intuitive, but the speed at which you guys are updating the tool and shipping features is unparalleled. The other tools are so slow to ship any new features. What you’ve been able to do just in the last three to six months has been incredible, and I think that’s a testament to your team and your culture.” - Jackson Corey - Founder and CCO @ Darkroom Agency

From Fashion Startup to Full-Service Growth Agency

Jackson’s journey to founding Darkroom started with hands-on experience in the fashion industry, where he and his co-founder learned the ropes of digital marketing. From these early days, Darkroom evolved into a full-service growth agency offering creative design, web development, and retention marketing. With a diverse client base spanning industries like beauty, furniture, and food, Darkroom has grown to serve not only emerging startups but also nine-figure brands. “We wanted to build something that could become an ecosystem for growing and building businesses,” Jackson explains.

Darkroom have leveraged MagicBrief to service a very impressive track record across consumer brands like Olipop, Joybird, Crate and Barrel, and TALA.

The Marketing Challenge: Overcoming Disjointed Systems for Creative Consistency

Before MagicBrief, Darkroom was using a mix of performance creative tools, but the setup was subpar and fragmented. As Jackson explained, “Some teams were just using on-platform dashboards, which led to a lack of consistency in our creative feedback loop.” This inconsistency made it hard for Darkroom to establish a cohesive process across their teams. Creative teams struggled to visualise performance data, making it challenging to communicate and build on what worked.

For Jackson, the creative feedback loop was essential: "Creative is the biggest lever that any marketer has to improve performance, period." With MagicBrief, Darkroom transformed their creative approach, ensuring that each piece could be tested, refined, and reused for maximum impact.

“Now with MagicBrief, everything's all in one place, super easy to visualize, and we're able to not only create a framework but actually have a process where people understand the rules of engagement.”

3 Key Wins with MagicBrief

1. Cohesive Creative Feedback Loop

With MagicBrief, Darkroom gained a unified process for managing creative insights. “Our teams no longer need to jump between tools. Everything’s in one place, so they can consistently build on learnings, rather than scrapping ideas,” Jackson notes. This approach has allowed Darkroom to improve ad performance and adapt winning strategies across multiple channels.

2. Focused Analysis for Creative Testing

MagicBrief’s co-pilot feature has been a game-changer for Jackson and his team. “It helps us cohort creative, getting us to the answer faster—what should we focus on, what’s working, and what to do next,” says Jackson. Particularly when their teams are shipping hundreds of ads a month, being able to quickly get insights on top performers has been powerful in enabling creatives to scale their output.

3. Cross-Channel Strategy Synergy

Darkroom applies insights from paid campaigns to enhance organic efforts and vice versa. This synergy ensures a consistent brand message, optimised across all channels. “One insight on paid can influence our email, SMS, or even Amazon strategies,” Jackson shares. MagicBrief’s structured workflow and visual data help Darkroom’s team collaborate better, turning a winning creative element on paid social into a headline for email, a hook for an SMS, or an offer on a landing page.

Favourite Features: Co-Pilot and Insights

“The co-pilot feature is really awesome... it just gets us and our team to the answer faster so we know what to focus on when we’re testing.

Insights is also helpful as it allows us to set up groups and filters so we can drill down on performance within a type of creative, like UGC or Statics, to understand what we need to double down on”.

On the Future of Performance Advertising

As the industry evolves, Jackson sees creativity as the ultimate performance lever. “Creative is the biggest lever any marketer has to improve performance, period,” he emphasises. “It’s less about perfect account structuring and more about capturing attention with the right message.” For Jackson, the integration of MagicBrief helps Darkroom do just that, with features that make creative intelligence accessible, actionable, and highly adaptable across campaigns.

We recently joined Jackson and Max from Darkroom for an exclusive webinar on the strategic playbook behind their success in blending paid and organic social. Watch the replay above to see how MagicBrief supports their high-impact campaigns and learn practical tips to boost your own creative performance.

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