16 Facebook Carousel Ad Examples to Supercharge Your Ad Campaigns
Looking for a Facebook ad format to really put the spotlight on your brand?
Then carousel ads could be the way to go.
Carousel ads efficiently showcase multiple products and services in one ad while getting more visual real estate than other formats. If your business has multiple products, services, stories to tell or offers to make, carousel ads get the job done.
In this guide, we’ll go through 16 Facebook carousel ad examples to get your creative juices flowing. We’ll also explain why they’re so effective, ensuring you can create successful campaigns of your own.
What are Facebook Carousel Ads?
Facebook Carousel ads allow marketers to display up to 10 images or videos in the same ad unit. On each slide, advertisers can add a unique headline and description, allowing for greater customization and targeted messaging. This makes Carousel ads a versatile and effective tool for achieving various marketing objectives, from brand awareness to sales conversion.
Ok, cheerleading aside, let's get to the meat and potatoes of the article. Here are 16 Facebook Carousel Ads examples that you can use as inspiration to create your own high-performing campaigns:
- IKEA: Furnishing Your Student Life on a Budget
IKEA is known for selling all-things-furniture, from mattresses to bookcases and beyond. However, this ad targets solely students, promising "Small tweaks, big space savers, and stylish ways to stretch your student’s space without stretching your budget this upcoming semester."
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Why This Ad Furnishes Success:
Vibrant Colours: The first image sets the stage with its vibrant and bright colours, including blue, purple and beige. It feels youthful and energetic, immediately letting students know that this ad is for them.
Items Applicable to Students: From a shelf compartment cabinet to a desk accessories organiser, all featured products are applicable for student dorms. Each item also comes with a price tag, giving no unwanted surprises at the checkout.
Concise Ad Copy: The copy gets straight to the point, stating that all products are budget-friendly solutions that maximise space. The desk accessories organiser is particularly useful to keep clutter at bay and organise desk supplies such as pens, pencils and paper clips.
It’s hip: Everything about the ad, from the functional products to the bright colours feel modern and trendy, which is exactly what students want. These products aim to enhance the student lifestyle and add a bit of personality to their space.
- PrettyLitter - More Than Just Cat Litter
This cat litter brand offers kitty litter that goes beyond the traditional clumping and crystal formulas. It offers colour-changing litter that helps monitor cats' health and detect potential issues.
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Why This Ad is Purr-fect:
Visual Consistency: The blue shades correspond with PrettyLitter’s branding and immediately set the tone. When you think of the PrettyLitter brand, blue is always a consistent visual theme. Furthermore, the items are put centre-stage, which further enhances the visual appeal and draws eyes towards the ad.
You Get a Sweet Deal: The second image offers a nice little discount if you purchase both items at once. Beyond adding a sense of urgency, it also gives customers a tangible reason to make the purchase.
Social Proof: The ad has cleverly included a consumer's comment, adding instant credibility and trust. It also splashes in some humour, stating that the product is so pretty that she'll need to upgrade parts of her bathroom to match.
Call to Action (CTA): If you enjoyed the previous three images, the fourth one is the time to take action. The CTA words are simple and concise, encouraging the viewer to "Get more of your litter box" and "Shop now."
- UNIQLO USA: Where High Fashion Meets Everyday Wear
Uniqlo is known for its superior quality clothing, and this Carousel Ad teases an upcoming Fall/Winter collection by British designer Clare Waight Keller. It aims to spark interest and anticipation without revealing too much.
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Why This Ad is a Fashion Statement:
Designer Credibility & Sophistication: Uniqlo's collaboration with a renowned designer offers something new and exciting. It implies that the business works with the best talent in the industry, helping them stand out from competitors.
Super Stylish: The colourful range of winter clothing worn by its models helps illustrate the type of clothing they're selling. Each item is highly aesthetic, and lets you envision how cool you'll look wearing them. If you like classy winter fashion, Uniqlo certainly wants you to know they have it!
Incentive to Buy: The ad states that the collection will be launching soon, specifying its release date. It's aimed at fashion-conscious consumers who want the trendiest items ASAP. This also builds anticipation of the new collection and encourages customers to be one of the firsts to buy it.
- Donielle Anderson x Adobe: Artistic Inspiration in Every Pixel
Adobe's ad puts the spotlight on black female artist Donielle Anderson, who is using Adobe Creative Cloud to bring her art to life. The ad aims to inspire and show the importance of media representation for all audiences.
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Why This Ad is a Masterpiece in Representation
Spotlight on Diversity: The ad gives the mic to a young Black artist who feels underrepresented. Her drawings are a representation of her own culture, and she uses Adobe Creative Cloud to help make them a reality.
Inspiring Message: Donielle explains how she never saw any characters she could really relate with on TV, and how her drawings can change that one day. There's no promotion for Adobe's product per se, but the message of being proud of who you are comes through loud and clear.
Artistic Talent: The images showcase Donielle's art, which is detailed, bright and vibrant. It also shows Adobe's capabilities and how their product can be used to influence the art world and media in general.
Inspirational Quotes: Donielle's quotes about wanting to create characters that represent all people, particularly those of colour are inspiring and a great marketing message. It also encourages other minorities in the creative space to keep pursuing their dreams.
Story-Telling: The message here is simple: regardless of where you’re from, Adobe Creative Cloud can help bring your ideas to life. It taps into the storytelling aspect of art and society, which makes it a powerful marketing tool.
- Holiday Inn Vacations: Your Passport to Paradise
Holiday Inn Vacations offers point-based vacation packages to their members, where members use their points to pay for the vacation. This ad offers the enticing offer to "Cruise the Caribbean with your membership points!"
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Why This Ad is a Vacation for the Eyes:
Urgency: The ad copy immediately lets you know the vacation’s expiration date. Members, who always love a good offer, will feel motivated to act fast and book their Caribbean vacation before the offer is gone.
Exclusive Offers: The ad emphasises the offer’s exclusivity, targeting Holiday Inn Vacation members with special pricing and experiences they can't get elsewhere. This sense of FOMO (FEAR OF MISSING OUT) could trigger members to take immediate action.
Tells a Story: Each carousel image takes us through a mini-journey, first stating it's a Caribbean vacation, then moving onto the vacation itself (island-hopping and a couple enjoying cocktails). These story-telling visuals perfectly round out the story-telling elements of the ad. It also depicts diverse experiences, whether it's sipping wine while overlooking the sea or a family walking on the beach.
Clear Call to Action: The final image features the wake left behind by a cruise ship, symbolising the journey that awaits, with a clear "Book Now. VIP Experiences" call to action.
- Costco Auto Program: Luxury Cars, Warehouse Prices
Costco's Auto Program ad focuses on a limited-time special offer for Volvo cars, running from August 1 to October 2, 2023. The ad exudes an air of luxury, emphasising they are indeed certified by the car manufacturer.
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Why This Ad Drives the Point Home:
Prominent Visuals and Offer: The carousel ad is visually-driven and includes gorgeous Volvo vehicle images to showcase their selection and value. It also their offer’s time and date, adding pressure on viewers to make a purchase.
Sophisticated Colour Scheme: The beige background contrasts beautifully with the darker colour of the car. While some assume Volvo cars are boring and safe, the ad's colour makes them look sleek and sophisticated.
Feature Highlights: The second image showcases the Volvo's interior and technological prowess. It has a touchscreen display with various apps, including Siri, Spotify and Google Maps. The third image, meanwhile, emphasises the car’s size, showing its trunk filled with suitcases.
Clear Information: The text overlay provides all the essential details, including what the program is, who certifies it, and the duration of the special. It’s easy to understand and makes a solid impression.
- AthletaDesk: Empowering Personal Trainers One Click at a Time
AthletaDesk targets personal trainers with its business management software, promising to "get you out of the office and back in the gym." The ad offers a 30-day free trial, allowing personal trainers a chance to try out their software.
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Why This Ad is a Personal Trainer's Dream:
It's Empowering: Each image has the repeated phrase "Your [X], Your Way", giving PTs empowerment over all aspects of their business. This is especially important for newer personal trainers who wish to grow their clientele.
Bold Colour Scheme: It's light green and dark green colour-scheme feels bold, and almost aggressive. The goal is to empower personal trainers, and their software intends to do just that.
Feature Highlights: Each slide offers a clear representation of the software's unique features, such as scheduling and client management. The software seemingly covers all bases, tailored specifically for personal trainers.
No-risk offer and CTA: The ad offers a 30-day free trial, encouraging potential customers to try the software without any financial commitment. If you don't like it, you can quit at any time.
Highly targeted audience: The ad is tailored to personal trainers, meaning that it should capture their attention relatively easily. It offers a holistic solution to their business needs, and promises a more efficient overall operation.
- Burrow: Where Affordability Meets Innovative Design
Burrow is a unique furniture company that combines affordability, and convenience with versatile and innovative designs. Their Labor Day Sale ad, offers all the key information about what they’re offering on that day.
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Why This Ad Sits Well with Viewers:
Design & Material Focus: Each product is prominently displayed in a white background, featuring their design details i.e solid hardwood frames. It also breaks down (without seeming overwhelming) the strengths of each item.
Minimalist layout: Its white background with hand-drawn illustrations feels homely and welcoming, which is perfect for homeowners. The product and key points are also straight to the point - you either like it or don't.
Urgency & CTA: The Labor Day sale and 30% off icons offer a great deal, while "Shop Seating" and "Shop the Labor Day Sale" serve as clear calls to action. Both compel viewers to take action on Labor Day to buy the furniture at discounted prices.
- Dyson: Breathe Easy with Sleek Design
Dyson's ad is all about their new air purifier, which they say is their quietest and most powerful one yet. It's made for big spaces and even has a formaldehyde filter.
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Why This Ad Clears the Air:
Fancy Vibes: There's little doubt that the purifier looks fancy and sleek. But you have to admit the beautiful, luxurious rooms make for the perfect backdrop. Both scream sophistication, and make you think "Hey, this could class up my place." Contrast this to other ads which just show the product and don't quite have the same effect.
Mixing It Up: Both rooms are unique, with the first having an all-white minimalist layout, and the second having a rustic vibe. When the product is placed in different settings, you can imagine how it would look in your own home.
Key Features: The image text tells you what makes this purifier special, like it's made for big spaces and has a HEPA filter.
No-Nonsense CTA: The "Shop Now" button gets straight to the point. If you're sold, then you can make a purchase - no need for long winded ads.
- McDonald's: A Pop Culture Feast in Every Meal
This McDonald's ad incorporates pop culture to create an interactive experience with the customer. Its "As Featured In Meal" shows off items that have been featured in different films and TV shows. It's a clever way to get customers involved and make an order (especially those who are fans of the movie or TV show).
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Why This Ad is a Pop Culture Combo Meal:
Interactivity: Each slide pairs a McDonald's classic with a movie or TV show where it was featured. It gives viewers, whether they know the show or not, a reason to connect with the ad. If users take a second look, it increases the chances of them making a purchase.
Visual Feast: Ofcourse, the pop culture references and game is only one part of the ad. The featured Mcdonald's products in each slide also capture your attention. The visuals are tastefully presented and take advantage of the carousel format in an interesting way. It's eye-catching, interesting and looks downright yummy!
Quick CTA: "Order Now" is pretty much the only call to action you need. It's not a huge decision to order a Big Mac or Chicken McNuggets, but the CTA makes it that much easier.
- Dr. Dennis Gross: Plump Up the Volume with DermInfusions
This all-in-one ad is all about a new lip treatment that promises to plump up your lips without the need for fillers. We love that it attempts to convert curious, on the fence consumers into buyers.
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Why This Ad is a Plump Deal
Hook & Stats: The ad starts off with a bang, using its first slide as a video commercial. Here, you'll see the product before and after shots, as well as some key stats.
Visual Journey: Images two and three mention a unique product benefit "2X Lip Volume" and "100% saw immediate plumping". The last slide shows a consumer tutorial/review video, which ramps up the product’s credibility. Every slide intends to slowly, but surely, convince the user to buy.
Ad variety: Besides using images and videos, the ad mixes stats, visuals, and a how-to video to make a compelling case for giving the product a try. It leaves no stone unturned and is comprehensive in its approach.
- Dreamforce 2023: The Business-Defining Event You Can't Miss
Salesforce's ad is promoting Dreamforce 2023, describing it as the "business-defining event of the year." The ad gives viewers tangible benefits from attending the event, practically guaranteeing you’ll take something away from the experience.
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Why This Ad Rocks:
Event’s Significance: The ad copy adds a touch of sensationalism to the event, calling it the "business-defining event of the year." Whether it is or it isn't, it certainly compels users to have a second look.
Stat-Driven Benefits: Anyone can say their event is the bee's-knees. But Salesforce backs up their claim with stats, highlighting the real-world benefits of attending Dreamforce. From discovering new tools (89%) to solving business challenges (93%), it offers business owners tangible rewards for showing up.
Sequential Storytelling: It starts with the promise of innovation, moves to the event date, and then dives into specific benefits, each pointing to the next. This sequential storytelling keeps the viewer engaged and curious to learn more.
Broad Appeal: The ad covers a range of benefits that caters to pretty much everyone. If you want to save time, increase efficiency and customer engagement, this ad has something for you. By appealing to a broader audience, more people are likely to click.
- Barkbox: Unleashing Creativity One Panoramic Image at a Time
If you want something a little different and creative, check out Barbox's carousel ad. The company splits a panoramic image of a dog across its carousel cards, showing the full picture when all the images are put together.
Why This Ad Fetches Attention:
Interactive Design: The panoramic image split across multiple cards encourages viewers to click through and see the full, bigger picture. The first image featuring a half a puppy and the message 'How quarantine is starting to feel' hooks viewers to interact with the ad.
Unified Yet Unique Messages: Most cards' emphasis their free shipping offer, regardless of what plan you get. This gives a sense of value and trust that people will appreciate.
Fun & Creative: Besides its unique layout, the puppy image is fun and creative, adding some light-heartedness to the ad. And ofcourse, as they scroll through, they get to learn more about Barkbox.
- Dunkin's ‘SPARKD': Energise Your Day the Dunkin' Way
Dunkin's ad introduces their new energy drink line, SPARKD' ENERGY, to the masses. It's highly energetic, representing how you'll feel after drinking their product.
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Why This Ad Energises the Screen:
Colourful & Energetic: The ad's bright colours and bold fonts are energetic and exciting. Since people drink Dunkin's coffee for a quick pick-me-up, this new product offers a viable alternative to aren’t into coffee.
Unified Product Focus: SPARKD' ENERGY is the focus of this ad, and all cards emphasise it. They don't try to push any other products which keeps viewers focused on their star product.
Catchy Tagline: "Energy for the fun of it" sums up the product's appeal in a simple and memorable way. It doesn't bombard you with information i.e. ingredients, caffeine content, etc. Instead it focuses on the overall experience you'll get when drinking it - energy to live life more fully!
- Pizza Hut's "No One OutPizzas the Hut" Campaign
Pizza Hut's ad is all being the top dog at what they do - making better pizza than everyone else! The ad says as much, claiming "No One OutPizzas the Hut," and it shows through its design. It's in-you-face attitude and attention grabbing, yummy visuals will make you want to get in on the action.
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Why This Ad is a Slice Above the Rest:
Bold Claim: The tagline "No One OutPizzas the Hut" is a strong statement that grabs your attention. It immediately sets the tone that they offer the best pizza in town.
Mouth-Watering Visuals: You can talk a good game but if your food looks awful, your ads won’t work. The visuals used show off their pizzas at their best - from pulled apart cheese to perfect crusts and their super large box meals. It's enough to make you drool and make an order!
Deal Details: The ad doesn't just show you pizza; it shows you deals like the "Big Dinner Box" that includes a whole meal, making it super tempting to click that "Get Offer" button.
Loyalty Hook: The last slide talks about "Hut's rewards," giving viewers even more incentive to order. If two companies are equal in product and service quality, customers will pick the one that gives an added incentive.
- Mrs. Meyer's Clean Day: A Breath of Fresh Scents
Mrs. Meyer's Clean Day incorporates short video snippets that showcase cool graphics and unique product scents. Each slide introduces a new scent like "Refreshing Rain," "Clarifying Oatmeal Blossom," and "Energizing Blum Berry," giving a sensory experience to their viewers.
Why This Ad is a Breath of Fresh Air:
Dynamic Videos: The short videos are fun, cheerful and even artsy. They put the spotlight on the products in a fun and interactive way that drew eyeballs. If you want to switch up your ad creative, consider animated graphics like in this ad.
Unique Slides: Each video product slide has their corresponding colour and scent, which contrasts nicely from slide to slide. For example, Refreshing rain uses a blue colour scheme, while Clarifying Oatmeal Blossom uses an orange colour scheme, giving the ad a nice flow and continuity.
Upbeat & Positive: The ad’s tone is optimistic, which aligns well with the brand's overall image. It doesn't focus on the ingredients but rather one sensory experience and the uplifting scents, making it more engaging and appealing to the target audience.
The ROI of Carousel Ads: Numbers Don't Lie
So, how do carousel ads compare to other ad formats, i.e., single-image ads or video ads?
Let’s dive into the data:
Upon its initial introduction, Carousel links ads outperformed single-image ads by generating 30-50% lower cost-per-conversions and 20-30% lower cost-per-clicks. This basically meant that carousels were cheaper and more effective than single-image ads.
Time travel to 2023, and you have some research indicating that Carousel ads can increase website traffic by up to tenfold compared to regular sponsored content on Facebook or Instagram. Furthermore, carousel ads also promote click-through rates by 72%.
When used correctly, Carousel ads can be a great asset for any brand. However, that doesn't mean success is guaranteed. Like any great ad, your ad creative should be on-point to really stand out and get those desired conversions.
Key Considerations for Crafting Your Facebook Carousel Ads
If any of the ads have inspired to design and craft your own Facebook Carousel Ads, keep these essential features in mind:
Minimum and Maximum Cards: At Least 2 cards and no higher than 10 in your carousel.
Recommended Resolution: Opt for a resolution of 1080 x 1080 pixels.
Image File Size: Ensure that the maximum file size of your image doesn't exceed 30MB.
Video Length: Videos can be as long as 240 minutes, but it’s hardly ideal for advertising. We recommend a 15-second duration for videos.
Video File Size: Videos can be up to 4GB in size.
Text Limitations: Keep your ad text to 125 characters, your title to 40 characters, and your link description to 25 characters.
By keeping these points in mind, you can craft an effective and high-performing carousel advertisement on Facebook. Just be sure to utilise A/B testing to get your carousel ad optimised for the best possible performance!
How MagicBrief Can Help You Create Top-Performing Carousel Ads
Struggling to create carousel ads that can compete with the big brands? MagicBrief is here to help!
MagicBrief Chrome extension is your secret weapon for creating high-performing carousel ads. Save ads effortlessly from Facebook Ad Library along with, Instagram and TikTok directly into their ad library. From there, you can create collections, and begin to analyse competitor ad elements that make up a successful ad.
Whether it’s colour choices, copy, or imagery - MagicBrief helps you identify what works and what doesn’t. You can then use our Storyboard and Brief tools to craft a carousel ad that really draws in the attention of your target audience.
So why wait? Register today and use MagicBrief for free!
That’s right, you get access to all the tools you need to create amazing carousel ads free of charge!