"MagicBrief is a tool that brings everything together from an insight and inspiration perspective… Now we're able to not only create a framework for analysis, but actually have a process where people understand the rules of engagement when creating ads” - Alex Roslaniec, Co-founder @ Hey Bud Skincare

From Personal Mission to Global Skincare Innovation

Hey Bud isn't just another skincare brand – it's a solution born from necessity. When co-founders Alex and Fedele struggled with acne in their teens and twenties, they discovered the limitations of traditional skincare solutions filled with harsh chemicals. The breakthrough came through Fedele's mother, a veteran beauty therapist, who introduced them to the transformative power of hemp-based skincare.

Today, Hey Bud has evolved into a pioneering force in hemp-powered skincare, solving everything from acne to hyperpigmentation by combining nature's best ingredients with clinically proven actives. Their innovative approach has catapulted them from a modest 500-unit test run to a global presence across five major markets – Australia, New Zealand, UK, Canada, and the US – reaching customers in over 130 countries.

The Challenge: Breaking Through Performance Marketing Barriers

Before implementing MagicBrief, Hey Bud faced a common challenge in the digital marketing landscape: fragmented data and time-consuming reporting processes. Their reliance on Google Sheets and Supermetrics created bottlenecks in accessing crucial performance insights, limiting their ability to optimise campaigns effectively at the speed they needed to scale.

3 Key Wins with MagicBrief

1. Empowering Cross-Functional Excellence

MagicBrief has revolutionised Hey Bud's team dynamics by providing tailored tooling for different team members. Their creative strategist leverages the Inspire section to search new innovative ad concepts, while the video editor draws from proven content patterns. Meanwhile, their paid media buyer uses Insights to access deeper performance analytics so the whole team can get on the same page when it comes to creating data-driven creative.

2. Mastering Creative Iteration at Scale

With an impressive output of 100-120 ads monthly, MagicBrief has helped Hey Bud perfect their balance between net-new concepts and optimisation. "50% of the ads that we create are new concepts, but then 50% are iterations," Alex reveals. MagicBrief's video retention feature enables the team to pinpoint the exact moment viewer engagement drops off, allowing the team to make targeted improvements that maximise ad performance.

“There was one ad with initially good thruplay but there was a significant drop-off between 20-25 seconds. By analysing other videos in MagicBrief where thruplay in the second half of the video was much higher, we stitched two parts together to create a new winning ad which ended up taking thousands of dollars in spend very quickly”

3. Data-Backed Competitive Edge

MagicBrief's brand tracking tool section has helped Hey Bud stays ahead in the competitive skincare market. "I can look exactly what landing pages, what hooks, what ad copy all these different brands are using," Alex explains. This detailed view of competitor performance helps the team identify winning patterns and adapt them for their own brand.

Favourite Feature: Brand Tracking

"Understanding for a particular brand that they've used 80% of their videos using one particular hook... that to me has been extremely powerful that I've actually never seen before anywhere else"

When asked what he would say to other brands trying out MagicBrief, Alex shared "It's an absolute no-brainer... jump into it as fast as possible and you definitely won't regret it”

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Shop their incredible range online HERE or in store at Priceline.