11 Static Ads Examples – Why They’re Still Effective in 2025

Static Ads Explained with Examples

Have static ads become a thing of the past? Some marketers might say yes, especially with dynamic ads coming more prominent on search engines and social media. However, don't be too quick to dismiss static ads just yet.

Static ads have made a great comeback in recent years, with many companies incorporating them into their overall marketing strategies. If used correctly, a static ad can still be an effective way to reach your target audience.

What is a Static Ad?

A static ad is a fixed advertisement that stays the same, no matter where it appears or who sees it. It does not change based on the social media platform, device, user behavior, or any other factors.

For example, if a sneaker brand creates a static ad and places it online, every viewer will see the exact same ad—whether they’re browsing Instagram on their phone, or Facebook on their desktop. The content, image, and message remain identical across all placements.

Static ads are a staple in traditional advertising, appearing in magazines, billboards, and print media. Today, they’re also widely used in digital formats, making them a versatile and accessible option for businesses of all sizes.

11 Static Ad Examples to Inspire Your Next Campaign

Check out these expert-curated static ad examples, sourced by our team and the MagicBrief Ad Library.

If you like these static ad examples and want more, MagicBrief has you covered. With access to over 10 million ads from 30,000+ brands, you'll find all the inspiration you need. Our collection includes static, dynamic, carousel, video, and interactive ads from a range of industries and top social media platforms like Facebook, Instagram, TikTok, and YouTube.

Now, let’s get started:

ALOHA

This static ad showcases ALOHA's protein bars as not just a healthy snack, but a delicious alternative to traditional chocolate bars.

Why does this work?

Headline: “Find ALOHA Near You” is simple and direct, and nudges viewers toward action.
Image: The chocolate drizzle and gooey texture make the protein bar look just as tempting as a traditional chocolate bar.
Trust: "high protein, high fiber, and low sugar” all reinforce its nutritional benefits.

Takeaway: If you're advertising a healthy alternative, make sure it looks just as indulgent as its less nutritious counterparts. Highlight key benefits, keep the design bold, and make purchasing easy.

ISO Clean

This static ad keeps things sleek, simple, and effective - much like the product. It's minimalist design and positive reviews show potential customers that you don't need flashy gimmicks to prove a product's worth.

Why does this work?

Headline: “Perfectly Clean Every Swipe” is catchy and reinforces the product’s ease of use.
Image: The crisp white background and sharp shadows feel clean and professional.
Trust: Real 5-star reviews, and “Over 100K Customers Can’t Be Wrong!” tagline provide instant credibility.

Takeaway: Clean, crisp designs with solid reviews can be just as effective (if not more so) than flashy, over-the-top ads. Let the product speak for itself and keep things simple.

Glossy Tips

Glossy Tips’ static ad shows that you don’t need a salon to have flawless nails. With a close-up shot of a perfectly manicured hand, it immediately tackles any skepticism about the product’s efficacy.

Why does this work?

Headline: “Say goodbye to the salon!” immediately offers a solution to a common pain point for many people.
Image: The glossy, flawless nails sell the product without saying a word - they look great!
Trust: “1,000,000+ Happy Customers” immediately puts any doubts to rest.
Clear Expectations: Quick, clear benefits (“2+ Weeks of Flawless Nails,” “Effortless Application,” etc) tells viewers exactly what to expect.

Takeaway: Show, don’t tell. Using high-quality images, copy that overcomes objections and pain points, and clear benefits can be a powerful way to sell a product.

Clogg’s

Clogg's close-up image of their shoes displays its features and details in a visually appealing way. It's simple, clean, and effective.

Why does this work?

Headline: “Your cozy season essential is here.” implies comfort and warmth, which are key selling points for Clogg’s’ shoes.
Image: A warm, inviting lifestyle shot that involves a parent and their child.
Branding: The logo is placed subtly in the top corner, keeping the focus on the product.
Design: No clutter, just a clean ad that sells comfort without saying too much.

Takeaway: When your product fits a seasonal trend, lean into it. Use soft visuals, keep the message simple, and let the imagery create the desire.

TEMU

Want to give something away for free? Take a page out of TEMU's static ad with its $0 price tag for new app users. The icy blue background makes the insulated boots feel even warmer, reinforcing their winter appeal.

Why does this work?

Headline: The bright red “$0” immediately attracts attention.
Image:
Trust: Feature callouts (Waterproof, Anti-slip) help alleviate any product quality doubts.
Transparency: The small print (“Only for new app users”) ensures transparency - it does what it says.

Takeaway: When offering a free product, put that front and center. Write copy that invokes urgency and trust, while keeping the design simple and appealing.

ServiceTitan

Want to promote a blog post and educate your audience? Then use a common pain point users face and provide a solution.

Why does this work?

Headline: “The #1 reason technicians quit (hint: it isn’t the pay)” resonates with unhappy technicians looking for answers.
Image: A technician walking away with his tools subtly reinforces that he's about to quit.
Audience Targeting: The “Contractor Tips” label is clearly for technicians in the service industry.

Takeaway: Like standard ads, you can use pain points and hooks for your educational ads to draw in your targeted audience.

S-kin Studio Jewelry

You've probably noticed that gorgeous product close-ups with clean, minimalist, or sophisticated designs make great static ads. S-kin Studio’s ad is no exception, but there's more to it than its imagery:

Why does this work?

Headline: Its “Need a last-minute gift?” tag line immediately draws in worried last-minute shoppers.
Trust: “We are open Christmas Eve” reassures last-minute shoppers that they still have time.
Location: The store address is included, reducing friction for those ready to visit.

Takeaway: Urgency-based ads work! However, they don't have to be aggressive - a clear solution and welcoming visuals can make urgency more palatable.

Indeed

Recognise the man in the mirror? Better yet, if you chuckled, you’re part of meme culture—and that’s exactly what makes this ad work. This static ad, which is also a meme ad, leverages a popular meme template to create an ad that resonates with managers and supervisors.

What makes this work?

Viral Appeal: “Hide the Pain Harold” is an internet classic, making the ad instantly recognisable and shareable.
Engagement potential: Funny content tends to get more engagement than generic posts - a huge plus for this ad.
Specific targeting: The text in the meme highlights a common struggle for its primary target audience - managers.

Takeaway: Don't be afraid to add humour to your ads or use meme templates—when done right, it can boost engagement and connect with your audience.

TruHeight

TruHeight uses clever wordplay by linking "growth" to both physical development and making a purchase. It’s a pun that’s not only memorable but also directly relevant to their product.

Why does this work?

Clever copywriting: “Your growth starts with the first purchase” carries a double meaning.
Incentive: A 15% OFF discount with a bold promo code (THFIRST) is hard to miss.
Aesthetics: The soft background lighting and natural elements create a health-focused, inviting feel.

Takeaway: If you love wordplay and puns, use them in your ad copy—but balance them with a strong incentive and appealing visuals for maximum impact.

Bear Balanced

Hype and exclusivity are two powerful tools for creating demand. Bear Balanced's ad reintroduces a popular product that previously went viral. It assumes the audience is already familiar with the product, reinforcing a sense of exclusivity and urgency.

Why does this work?

Hype-Driven Messaging: “VIRAL CREATINE GUMMIES” focuses on the product's buzz and popularity.
Scarcity & Urgency: “BACK IN STOCK” in bold, layered text clarifies that these sold out before, pushing people to act fast.
Minimalist Approach: No need to list benefits—the clean design and packaging let the product speak for itself.

Takeaway: If you have a product with previous success, use it to your advantage. Create hype and urgency around its relaunch while keeping the messaging simple and visually appealing.

Arata

Want to prove your products really work? Then take a cue from Arata and show your audience the transformation they can experience with your product.

Why does this work?

Headline: "Struggling with Frizzy Hair?" creates a relatable pain point for many people.
Before & After: Features a clear and striking comparison of before and after using the product.
Emotional Appeal: The image of a smiling woman with smooth, frizz-free hair makes viewers envision themselves with similar results.

Takeaway: Before and after visuals can work wonders in convincing customers of your product's effectiveness. Just ensure featured transformations are indeed genuine and not exaggerated.

Static Ads vs Dynamic Ads - What's the Difference?

As mentioned, static ads are traditional advertisements that remain the same for each viewer. On the other hand, dynamic ads use data and automation to tailor the ad's content to each individual viewer.

Creative Possibilities: Dynamic ads can include different text, images, or even products based on a viewer's demographics, interests, and behavior.
Personalisation: This flexibility allows for personalised messaging that better resonates with the viewer.
Real-Time Updates: Dynamic ads can also feature real-time updates such as current promotions or inventory levels.

Let's take a look at how a static ad compares to a dynamic ad below.

Up above, we can see two ads: a static ad (left) and a dynamic ad (right).

The static ad features a generic product image with a headline and tagline. While it may catch some attention, it lacks personalisation and won’t adjust to different audiences. As such, it's more suited for broader promotions that target a general audience.

Meanwhile, the dynamic ad features different hotel options with real-time pricing, along with specific messaging designed to match the ad's viewers. Dynamic ads work particularly well for retargeting campaigns, where ads are shown to audiences who have already shown interest in the product.

Pros and Cons of Static Ads

Pros:

Simpler to create and manage

Static ad campaigns require less effort to create and manage than dynamic ad campaigns. During the ad creation stage, teams will only have to work on one version of the ad, meaning a quicker turnaround time for campaign launches. It also means less tracking and managing of data during the campaign as there is only one set of content to monitor.

Cost-effective

Static ads are generally cheaper to create because they require less design and production effort. Instead of creating multiple variations of an ad tailored to different audiences, a single static ad can be used to reach a broad audience without additional creative costs. This makes static ads ideal for businesses with limited budgets.

Easier testing

It can be difficult to test the effectiveness of an ad with multiple variables such as different audiences, messaging, and visuals. With static ads, testing is simplified as there is only one version to test. This allows businesses to quickly adjust and improve their ad based on the results without having to worry about managing multiple versions.

Static Ads Can Still Be Personalised

Just because static ads are fixed doesn’t mean they can’t feel personalised. Marketers can still target specific audiences based on interests, demographics, or behaviours, ensuring only relevant people see the ad. This way, brands can deliver a more focused experience without the extra work and complexity of dynamic ads.

Cons:

Limited Creativity

Static ads can feel stale and repetitive, especially when used repeatedly in a campaign. With no variations or real-time updates, keeping the audience engaged and standing out from competitors can be tough. Plus, complex messages are harder to convey when you’re limited to a single fixed image and text.

Less Engagement

Without interactive or personalised elements, static ads might not grab attention as easily as dynamic ads. That means your copy, visuals, and value proposition need to be strong to make an impact—there’s no algorithm adjusting the ad to match the viewer’s interests.

Difficulty Adapting to Changes

The digital landscape moves fast, and static ads don’t always keep up. If trends shift or new promotions roll out, static ads must be updated manually, which can be time-consuming and costly. In contrast, dynamic ads can automatically adjust based on real-time data, making them more flexible for businesses that need to stay competitive.

Despite these limitations, static ads have stood the test of time and continue to be a popular advertising choice on social media. This is because they offer simplicity, cost-effectiveness, and reliability, making them a viable option for companies with limited resources or those looking for a more straightforward advertising approach.

Check Out More Static Ads in MagicBrief's Ad Library

If you're interested in seeing more examples of static ads in action, check out MagicBrief's Ad Library. Our extensive collection features a variety of ad formats from top brands and industries, giving you inspiration for your own campaigns.

Filter results by industry, platform, ad type and even performance to find the perfect static ad for your business. You can also save ads to your favorites or download them for future reference.

In addition to our Ad Library, you can also link and track your Facebook Ad campaigns through MagicBrief's platform. This allows you to easily monitor and analyze the metrics that matter to your business, such as impressions, clicks and conversions.

Join MagicBrief now and take your social media advertising to the next level!

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