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How they compare
Foreplay vs. MagicBrief

Key features
Foreplay
MagicBrief
Additional Seats
$20 per seat
$9 per seat
Library Size
5m
12m
Curated Feed
CoPilot Report
Storyboards
Slack Integration
Brief Builder
Advanced Brand Tracking
Free tier included

Used by 3,432 teams

The world’s powerhouse agencies and DTC brands use MagicBrief

INSPIRE

Never run out of ad inspiration again

Cut your creative research time in half. Browse and save top-performing ads in your industry to stay on the pulse of trending formats and monitor competitor activity.

No Broken Links
Video Transcripts
Powerful AI Search
Theme Filters
REPLACES

The complete inspiration stack

Ad Packs

Browse curated ad packs featuring best-in-class references for particular themes, industries or sales events.

AI Search & Filters

Use MagicAI to search over 12 million ads from 50,000+ brands. Skip the ad libraries and find the perfect reference.

Advanced Brand Tracking

Keep an eye on your competitors with AI-powered brand tracking. See which themes, hooks and copy are working.

Sort by run time

Sort a brands ad library by their most recent ads, the highest scoring ads or the ads that have been run the longest.

Chrome Extension

Save ads from anywhere at any time. Finally get those miscellaneous TikTok videos organised in one place.

Unlimited Collections

Create and organise inspiration boards for easy reference. Build collections for different clients, products and themes.

Action Items

Copy scripts, build detailed storyboards, and explore competitors' landing pages with one-click action items.

AI Ad Scores

View MagicAI-powered ad performance estimates, helping you keep on top of what's working for competitors.

AI Script Writer

Leverage MagicAI to automatically breakdown video ads, and create storyboards in seconds.

Video Transcripts

MagicAI transcribes every video ad, enabling natural language search and one-click transcript download.

Live Collaboration

Collaborate with your team in real time, sharing comments and feedback to drive a powerful creative loop.

Share Links

Create shareable links for ads, boards, and reports that anyone can view, even without a MagicBrief account.

CREATIVE ANALYTICS
INSIGHTS

Uncover what worksinside your ad account

Sync your ad account for a visual breakdown of which ads are working, and why. Use powerful creative analytics to guide your iterations and plan what you need to make next.

Metric Scores
Shareable Reports
Slack Updates
Powerful Filters
REPLACES

The compete creative analytics stack

Magic Scores

Leverage our AI scores to identify top-performing ads and have benchmarks to inform what to optimise and scale.

Performance Scores

Instantly find winners for the metrics you care about. Make faster creative decisions by comparing metrics.

Brief Builder

Brief assets in minutes with all your references in one place. Work smarter with a modular briefing system.

Slack Updates

Stay one step ahead with automated Slack summaries of your ad account performance and new competitor activity.

Comparison Reports

Sync your ad account for a visual breakdown of which ads are working, and why. Compare any theme or tag.

Report Builder

Sort creatives into buckets based on performance and get guidance on what to creative to make next.

Live Collaboration

Keep the feedback loop flying by tagging team members and leaving context on the relevant ad.

AI Tagging

Use MagicAI to automatically tags ad traits, compare or group ads effortlessly without the need for manual naming.

Share Links

Seamless sharing and collaboration with clients, contractors and creators. Link sharing works across the entire product.

Save $$$ with MagicBrief

Cut your creative research time in half. Browse and save top-performing ads in your industry to stay on the pulse of trending formats and monitor competitor activity.

See pricing
Foreplay
Inspiration Library
Motion
Creative Analytics
$522 / mo
5 team members, 25 tracked brands,
and 2 ad accounts, brief editor
  • World’s largest ad library (12m+ ads)
  • Affordable brand tracking
  • Advanced creative analytics
  • Best-in-class collaboration features
$99 /mo
5 team members, 25 tracked brands,
and 2 ad accounts, brief editor
Get started

Hear it from the wizards

Edwin Onggo
STAKE

MagicBrief has been amazing. It's enhanced the creative output of my teams by shipping better and faster work. An epic tool for any modern performance marketer!

Declan Flaherty
Soone

MagicBrief has been a game-changer for our performance ads clients. We use it to speed up our briefing process and consolidate platforms, significantly reducing the size of our tech stack.

Carly Dineen-Griffin
Eucalyptus

Before MagicBrief, I had a Notion list of mostly broken FB links. Now all our creative reference is stored in one place. I'm obsessed.

Alicia Cifuentes Álvarez
ELEPHANT ROOM

Creative is the new targeting and more crucial than ever before. That’s why, at Elephant Room, we’ve jumped on board with MagicBrief to boost our creative process. It seamlessly integrates into our workflow and eliminates the need for manual competitor ad tracking. The perfect tool for creative inspiration, empowering our client’s teams to produce remarkable and diversified content.

Gabe Hutcheon
Exposure

MagicBrief has been one of the biggest unlocks for us! The ad library is any performance marketer's wet dream. It has unlocked new levels of creativity and, more importantly, efficiency as we scaled from 1 to 24 clients in 3 months. Couldn't recommend it enough.

Eden Jannides
SWIPEUP

MagicBrief is the most critical tool I use daily for creative strategy, ad inspiration, and productivity. It’s the #1 tool when it comes to keeping up with trends and gauging what paid media is or isn’t working. If you don’t use it, you will never keep up with those who do.

Jed Eglington
Cubby Creative

We struggled to concept creative using Notion or Google Docs. Now we’ve got all the tools in once place, can’t recommend it enough.

Jessie Healy
WEBTOPIA

The ability to download the actual ad scripts is awesome, as you can use it to speed up idea creation, I also love the ability to follow certain brands or search by concept type, it's my favourite tool for getting new ad ideas.

Lauren Webb
SPRIGGY

Since using magic brief the team has been nailing creative performance. We can allocate spend more efficiently and scale creative winners at speed. Creative insights are essential and magic brief makes it easy - I love it.

Jessica Horgan
JSHEALTH

At JSHealth Vitamins, we cycle through a lot of creative testing. We've been using MagicBrief to discover and save top-performing paid social ad creatives that suit the vitamins and supplements market.

Matt Rossi
Oodle

MagicBrief helps us analyse our clients’ account performance to make informed decisions about budget allocation and messaging on other channels.

Join the best 3,432 creative teams

Ready to make the move? Request a free migration