The world’s
largest ad library

Featuring over 5,000,000 ads from 25,000+ brands with new content added to the platform hourly.

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A creative
ideas machine

Over 25,000 of the worlds best brands

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Join over 3,000 teams using MagicBrief daily to find winning ad inspiration.

Unmatched ad discovery

Ad Packs

Browse curated ad packs featuring best-in-class references for particular themes or industries.

AI Search & Filters

The world's most advanced ad library search, with ad copy, transcripts, ad format and theme searching.

Brand Tracking

Follow brands to keep tabs on the creative and messaging that’s being used by your competitors in your market.

Find high performing outliers

Sort by run time

Sort the ad library by longest-running ads to get a read on the creative that's working, or sort by newest to see their latest work.

Use AI to find winners

View MagicAI-powered ad performance estimates, helping you keep on top of what's working for competitors.

Build the ultimate swipefile

Unlimited Collections

Organise your inspiration with unlimited collections, with sub-folder support.

Custom Tags

Use custom tags with your team to quickly surface ads based on your own tags.

Chrome Extension

Save Facebook, Instagram & TikTok ads and organic content using our Chrome Extension.

AI Powerups

Video Transcripts

MagicAI transcribes every video ad, enabling natural language search and one-click transcript download.

AI Tagging

We have a unique understanding of what makes ads work. MagicAI automatically tags ad traits.

AI Script Writer

Quickly generate new concepts by blending your product profiles with the latest winning formats.

Inspiration Creation

Share Links

Seamless sharing and collaboration with clients, contractors and creators.

Live Collaboration

Real-time collaboration allows your whole team to edit and refine creative assets simultaneously.

Brief Builder

Leverage MagicAI to automatically breakdown video ads, and create storyboards in seconds.

Hear it from the wizards

Edwin Onggo

MagicBrief has been amazing. It's enhanced the creative output of my teams by shipping better and faster work. An epic tool for any modern performance marketer!

Declan Flaherty

MagicBrief has been a game-changer for our performance ads clients. We use it to speed up our briefing process and consolidate platforms, significantly reducing the size of our tech stack.

Carly Dineen-Griffin

Before MagicBrief, I had a Notion list of mostly broken FB links. Now all our creative reference is stored in one place. I'm obsessed.

Alicia Cifuentes Álvarez

Creative is the new targeting and more crucial than ever before. That’s why, at Elephant Room, we’ve jumped on board with MagicBrief to boost our creative process. It seamlessly integrates into our workflow and eliminates the need for manual competitor ad tracking. The perfect tool for creative inspiration, empowering our client’s teams to produce remarkable and diversified content.

Gabe Hutcheon

MagicBrief has been one of the biggest unlocks for us! The ad library is any performance marketer's wet dream. It has unlocked new levels of creativity and, more importantly, efficiency as we scaled from 1 to 24 clients in 3 months. Couldn't recommend it enough.

Eden Jannides

MagicBrief is the most critical tool I use daily for creative strategy, ad inspiration, and productivity. It’s the #1 tool when it comes to keeping up with trends and gauging what paid media is or isn’t working. If you don’t use it, you will never keep up with those who do.

Jed Eglington
Cubby Creative

We struggled to concept creative using Notion or Google Docs. Now we’ve got all the tools in once place, can’t recommend it enough.

Jessie Healy

The ability to download the actual ad scripts is awesome, as you can use it to speed up idea creation, I also love the ability to follow certain brands or search by concept type, it's my favourite tool for getting new ad ideas.

Lauren Webb

Since using magic brief the team has been nailing creative performance. We can allocate spend more efficiently and scale creative winners at speed. Creative insights are essential and magic brief makes it easy - I love it.

Jessica Horgan

At JSHealth Vitamins, we cycle through a lot of creative testing. We've been using MagicBrief to discover and save top-performing paid social ad creatives that suit the vitamins and supplements market.

Matt Rossi

MagicBrief helps us analyse our clients’ account performance to make informed decisions about budget allocation and messaging on other channels.

Limitless ad ideas

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