How to Coordinate Organic & Paid Social

Not combining paid and organic social? It's costing your brand. This session will teach you how to fix it.

Join this exclusive masterclass in paid and organic growth with Darkroom, the leading growth agency that’s driven success for globally recognised brands like Olipop, Crate & Barrel, Joybird, and even Chrissy Teigen’s Cravings.

Darkroom is a world leader in creative-first growth strategies, and this webinar will explore organic social from a performance lens, as a force multiplier when applied to paid.

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In this session, you’ll gain:

• A proven strategy to lower your CAC while increasing longer term ROI and LTV with organic and paid working together.
• Insights to create impactful, high-performing content that drives both sales and engagement.
• Efficient methods to repurpose content, cutting production costs and maximizing value.
• Tools to build long-term brand loyalty through sustainable organic social investment.
• Clear tactics to reach high-value audiences without relying on unsustainable viral trends.

This will be the ideal masterclass for you and your team to unlock the full potential of your social strategy and cut costs on the way.

"The best consumer brands are now part-media company... those who can entertain AND sell are the ones that will win" - Jackson Corey, Co-founder and CCO @ Darkroom Agency

About The Speakers

Jackson Corey

Jackson is the Co-Founder and CCO at Darkroom and leads creative strategy for 7-9 figure brands, specialising in data-driven marketing. A Forbes 30 Under 30 winner, he has 10+ years of experience in branding, UX, and content for top consumer brands and global institutions. Jackson is also a serial founder and investor in ventures like FERMÀT, RAD AI, and Halfday Iced Tea. He holds a BA in Design and Entrepreneurship from USC and mentors at Run Tech Club.

Max Showalter

Max leads Growth Strategy at Darkroom and is Co-Founder of Glou. He has extensive experience in scaling businesses through performance and brand marketing. Max is an AWS Impact Accelerator '22 and Techstars '23 alum, with a background in omni-channel initiatives. He holds a degree in Women’s Studies from Purdue University.