Event Details

This session will transform the way you approach scaling ad creative.

Discover the strategic playbook of Defiant Digital, one of Australia’s leading performance agencies, managing over $50m in annual ad spend and producing 3000+ ads each month for clients around the world including F45, Camilla, Telstra, SkinKandy and more.

In this session, you’ll gain:

  • Proven cheatsheets to streamline creative campaign research and briefing
  • An inside look at Defiant’s exclusive 3-2-2 ad creation method
  • A step-by-step guide for iterating top-performing ads
  • Strategies to scale creative production without hiring more people
  • Insider tips on maximising creative efficiency to drive better results

This will be the ideal masterclass for you and your team to get your creative prepared for Black Friday sales and beyond.

"Having quality and quantity in your creative isn't enough anymore. You need quality, quantity and diversity to win" - Jamie Kritharas, Founder @ Defiant Digital

About The Speaker

Jamie Kritharas’ story is a journey from the DJ booth to digital growth marketing. For over a decade, Jamie toured the world as a DJ and electronic music producer, with support from the world’s leading artists such as Tiesto, Martin Garrix, Calvin Harris, Diplo and many more. His unique experience in the music industry cultivated a deep understanding of marketing and creativity which he has expertly translated into the foundations of Defiant Digital today. Six years ago, Jamie identified a critical gap in the Australian market: a lack of agencies that effectively combine creative and performance marketing. This insight led to the creation of Defiant, an agency that has since propelled over 300 businesses to new heights, made over 100 strategic hires, and generated hundreds of millions in revenue by managing tens of millions in ad spend.